Brandwave

How popular isScrewfix in search?

In September 2026, there were an estimated 4.1M branded searches for Screwfix worldwide which is down 18.2% over the last 12 months. Screwfix holds 46.4% estimated Share of Search among hardware retailers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Screwfix46.4%
  2. Toolstation20.8%
  3. Wickes17%
  4. B&Q13.8%
  5. Robert Dyas1.9%
  6. Homebase0.05%
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Which hardware retailers compete with Screwfix?

Screwfix against hardware retailers worldwide, by month

Share of Search by month for Screwfix, Toolstation, Wickes, B&Q. The figures are in the table below the chart.

View monthly share of search table
MonthScrewfixToolstationWickesB&QRobert DyasHomebase
Oct 202552.8%19.3%12.9%12.9%2.1%0.07%
Nov 202552.5%19.2%12.8%12.8%2.6%0.06%
Dec 202549.7%22.2%12.2%12.2%3.7%0.07%
Jan 202652.8%19.3%12.9%12.9%2.1%0.07%
Feb 202647.9%21.5%14.3%14.3%1.9%0.06%
Mar 202649.8%18.2%14.9%14.9%2%0.05%
Apr 202648.2%17.7%14.5%17.7%1.9%0.06%
May 202648%17.6%14.4%17.6%2.4%0.06%
Jun 202651%18.7%12.4%15.3%2.5%0.07%
Jul 202649.6%18.2%14.9%14.9%2.4%0.05%
Aug 202649.6%18.2%14.9%14.9%2.4%0.05%
Sep 202646.4%20.8%17%13.8%1.9%0.05%
  1. 1.Screwfix

    46.4%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Wickes

    17%

    Moved from 4th to 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.B&Q

    13.8%

    Moved from 3rd to 4th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1 points.

  5. Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.6 points.

  6. 6.Homebase

    0.05%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Screwfix and its closest rivals

How has branded search demand for Screwfix changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Screwfix worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Screwfix’s estimated Share of Search among hardware retailers worldwide decreased from 52.8% to 46.4%.

How did search popularity change for hardware retailers worldwide in September 2026?

  1. In September 2026, Wickes overtook B&Q to rank 3rd among hardware retailers worldwide, with 17% estimated Share of Search.

  2. In September 2026, Toolstation gained estimated Share of Search among hardware retailers worldwide, from 18.2% to 20.8%.

  3. In September 2026, Screwfix lost estimated Share of Search among hardware retailers worldwide, from 49.6% to 46.4%.

  4. In September 2026, B&Q lost estimated Share of Search among hardware retailers worldwide, from 14.9% to 13.8%.

  5. In September 2026, Robert Dyas lost estimated Share of Search among hardware retailers worldwide, from 2.4% to 1.9%.

  6. Estimated monthly branded searches for Homebase worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How is Screwfix measured?

Brandwave collects information about searches that people make online using Screwfix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • screwfix

Do you work for Screwfix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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