How popular isSauce Labs in search?
In August 2026, there were an estimated 40.8K branded searches for Sauce Labs worldwide which is up 49.8% over the last 11 months. Sauce Labs holds 14.4% estimated Share of Search among cross-browser testing platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
BrowserStack71.4%
Sauce Labs14.4%
TestMu AI13.8%
TestingBot0.36%
HeadSpin0.02%
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Which cross-browser testing platforms compete with Sauce Labs?
Share of Search by month for BrowserStack, Sauce Labs, TestMu AI. The figures are in the table below the chart.
View monthly share of search table
| Month | BrowserStack | Sauce Labs | TestMu AI | TestingBot | HeadSpin |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 11.5% | 17.6% | 0.69% | 0.01% |
| Nov 2025 | 73.1% | 8% | 18.3% | 0.58% | 0.02% |
| Dec 2025 | 73.1% | 8.1% | 18.3% | 0.58% | 0.02% |
| Jan 2026 | 69.5% | 7.7% | 22.2% | 0.55% | 0.02% |
| Feb 2026 | 76% | 8.8% | 14.7% | 0.41% | 0.02% |
| Mar 2026 | 77.3% | 7.1% | 15% | 0.6% | 0.01% |
| Apr 2026 | 76.7% | 7% | 15.8% | 0.5% | 0.02% |
| May 2026 | 76% | 8.5% | 15.1% | 0.38% | 0.03% |
| Jun 2026 | 71.8% | 11.8% | 15.9% | 0.45% | 0.02% |
| Jul 2026 | 77.6% | 7% | 14.9% | 0.4% | 0.02% |
| Aug 2026 | 71.4% | 14.4% | 13.8% | 0.36% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 202K | -0.01% | -6.2 points | |
| 2, moved from 3rd to 2nd | 14.4% | 40.8K | +122.9% | +7.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.8% | 39.1K | +0.72% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.36% | 1K | -2.9% | 0 points | |
| 5, held 5th | 0.02% | 50 | 0% | 0 points |
71.4%
held 1st · 202K estimated branded searches · -0.01% vs prior month · -6.2 points
14.4%
moved from 3rd to 2nd · 40.8K estimated branded searches · +122.9% vs prior month · +7.4 points
13.8%
moved from 2nd to 3rd · 39.1K estimated branded searches · +0.72% vs prior month · -1.1 points
0.36%
held 4th · 1K estimated branded searches · -2.9% vs prior month · 0 points
5.
HeadSpin0.02%
held 5th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Sauce Labs and its closest rivals
How has branded search demand for Sauce Labs changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sauce Labs worldwide rose from 27.3K to 40.8K.
- Across the 11 months ending August 2026, Sauce Labs’ estimated Share of Search among cross-browser testing platforms worldwide increased from 11.5% to 14.4%.
- Across the 11 months ending August 2026, Sauce Labs’ estimated Share of Search among cross-browser testing platforms worldwide peaked at 14.4% in August 2026 and was lowest at 7% in April 2026.
- Across the 11 months ending August 2026, Sauce Labs rose from 3rd to 2nd among cross-browser testing platforms worldwide.
How did search popularity change for cross-browser testing platforms worldwide in August 2026?
5 changes
In August 2026, Sauce Labs overtook TestMu AI to rank 2nd among cross-browser testing platforms worldwide, at 14.4%.
In August 2026, BrowserStack lost estimated Share of Search among cross-browser testing platforms worldwide, from 77.6% to 71.4%.
In August 2026, TestMu AI lost estimated Share of Search among cross-browser testing platforms worldwide, from 14.9% to 13.8%.
Estimated monthly branded searches for HeadSpin worldwide rose 66.7% over 11 measured months, from 30 to 50 in August 2026.
Estimated monthly branded searches for TestingBot worldwide fell 37% over 11 measured months, from 1.6K to 1K in August 2026.
How is Sauce Labs measured?
Brandwave collects information about searches that people make online using Sauce Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sauce labs
- sauce labs browser testing
- saucelabs
- saucelabs com
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Is Sauce Labs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.