Brandwave

How popular isRoto-Rooter in search?

In September 2026, there were an estimated 135K branded searches for Roto-Rooter worldwide which held steady over the last 12 months. Roto-Rooter holds 6.7% estimated Share of Search among drain snake brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee91.2%
  2. Roto-Rooter6.7%
  3. RIDGID2%
Roto-Rooter website (opens in a new tab)

Follow Roto-Rooter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which drain snake brands compete with Roto-Rooter?

Roto-Rooter against drain snake brands worldwide, by month

Share of Search by month for Milwaukee, Roto-Rooter, RIDGID. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRoto-RooterRIDGID
Oct 202593%5.6%1.4%
Nov 202592.7%5.6%1.7%
Dec 202591.6%6.7%1.7%
Jan 202689.9%8.1%2%
Feb 202690.2%8.1%1.6%
Mar 202689.9%8.1%2%
Apr 202691.2%6.7%2%
May 202691.2%6.7%2%
Jun 202691.2%6.7%2%
Jul 202691.2%6.7%2%
Aug 202691.2%6.7%2%
Sep 202691.2%6.7%2%

  1. 1.Milwaukee

    91.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Roto-Rooter

    6.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.RIDGID

    2%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Roto-Rooter and its closest rivals

Every comparison with Roto-Rooter

How has branded search demand for Roto-Rooter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Roto-Rooter worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Roto-Rooter’s estimated Share of Search among drain snake brands worldwide increased from 5.6% to 6.7%.
  • Across the 12 months ending September 2026, Roto-Rooter’s estimated Share of Search among drain snake brands worldwide peaked at 8.1% in February 2026 and was lowest at 5.6% in November 2025.

How did search popularity change for drain snake brands worldwide in September 2026?

  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Where does Roto-Rooter compete?

Roto-Rooter is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drain snake brands2nd of 36.7%Shown above
Drain cleaners2nd of 615.3%Show ranking

How is Roto-Rooter measured?

Brandwave collects information about searches that people make online using Roto-Rooter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roto rooter

Do you work for Roto-Rooter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Roto-Rooter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free