How popular isRaiser's Edge?
In September 2026, people searched for Raiser's Edge by name about 18,100 times worldwide, about the same as the previous year. These searches made up 13.5% of all global fundraising CRM platform searches, placing Raiser's Edge third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about fundraising CRM platforms, Raiser's Edge appeared in three of the five answers and was the eighth most recommended of the nine.
Raiser's Edge is the third most searched of 9 competitors and the eighth most recommended in AI answers.
GivebutterShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KeelaShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Raiser's EdgeShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
Little Green LightShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DonorPerfectShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top fundraising CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Raiser's Edge was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Raiser's Edge is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Green Light5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bloomerang5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesforce Nonprofit Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Givebutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DonorPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Raiser's Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neon CRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virtuous3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Keela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fundraising CRM platforms
5 answers
Asked ChatGPT
“Which fundraising CRM should I use?”
Asked ChatGPT
“What are the best fundraising CRMs?”
Asked ChatGPT
“What's the best fundraising CRM for a nonprofit team?”
Searched Google, AI Overview
“fundraising crm”
Searched Google, AI Overview
“nonprofit crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fundraising CRM platforms compete with Raiser's Edge?
Share of searches by month for Givebutter, Keela, Raiser's Edge, Little Green Light, DonorPerfect, Neon CRM, Bloomerang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Givebutter | Keela | Raiser's Edge | Little Green Light | DonorPerfect | Neon CRM | Bloomerang | Salesforce Nonprofit Cloud | Virtuous |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 17% | 13.9% | 9.3% | 5.1% | 3.4% | 1.5% | 2.6% | 1% |
| Nov 2025 | 43.5% | 19.5% | 13% | 10.6% | 4.7% | 3.9% | 1.4% | 2.4% | 0.88% |
| Dec 2025 | 45.8% | 16.8% | 11.2% | 11.2% | 6.1% | 4.1% | 1.8% | 2.1% | 0.93% |
| Jan 2026 | 40.6% | 18.2% | 14.8% | 12.1% | 5.4% | 3.6% | 2% | 2.4% | 0.82% |
| Feb 2026 | 42.1% | 18.9% | 15.4% | 10.3% | 4.6% | 3.7% | 2% | 2.2% | 0.85% |
| Mar 2026 | 46.6% | 17.1% | 13.9% | 9.3% | 4.2% | 3.4% | 2.2% | 2.2% | 1% |
| Apr 2026 | 49.6% | 14.8% | 12.1% | 9.9% | 4.4% | 3.6% | 2% | 2.4% | 1.1% |
| May 2026 | 35.6% | 35.6% | 8.7% | 8.7% | 3.9% | 3.2% | 1.7% | 1.8% | 0.93% |
| Jun 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 3.8% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 37.6% | 25.1% | 11.2% | 11.2% | 5% | 4.1% | 2.7% | 2.2% | 0.93% |
| Aug 2026 | 41.5% | 22.7% | 12.4% | 10.1% | 4.5% | 3.7% | 2.4% | 1.7% | 0.84% |
| Sep 2026 | 45.1% | 20.2% | 13.5% | 9% | 4% | 3.3% | 2.7% | 1.5% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 60.5K | +22.2% | +3.6 points | |
| 2, held 2nd | 20.2% | 27.1K | 0% | -2.5 points | |
| 3, held 3rd | 13.5% | 18.1K | +22.3% | +1.1 points | |
| 4, held 4th | 9% | 12.1K | 0% | -1.1 points | |
| 5, held 5th | 4% | 5.4K | 0% | -0.5 points | |
| 6, held 6th | 3.3% | 4.4K | 0% | -0.4 points | |
| 7, held 7th | 2.7% | 3.6K | +24.1% | +0.2 points | |
| 8, held 8th | 1.5% | 2K | 0% | -0.2 points | |
| 9, held 9th | 0.75% | 1K | 0% | -0.1 points |
45.1%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.6 points.
2.
Keela20.2%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2.5 points.
13.5%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Neon CRM3.3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.7%
Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
Held 8th. 2K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Virtuous0.75%
Held 9th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Raiser's Edge and its closest rivals
Every comparison with Raiser's Edge
8 comparisons
How has branded search demand for Raiser's Edge changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Raiser's Edge worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Raiser's Edge’s share of searches among fundraising CRM platforms worldwide peaked at 15.4% in February 2026 and was lowest at 8.7% in May 2026.
How did search popularity change for fundraising CRM platforms worldwide in September 2026?
6 changes
In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.
In September 2026, Raiser's Edge gained share of searches among fundraising CRM platforms worldwide, from 12.4% to 13.5%.
In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%.
In September 2026, DonorPerfect lost share of searches among fundraising CRM platforms worldwide, from 4.5% to 4%.
Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
How are Raiser's Edge’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Raiser's Edge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- raiser s edge
Who owns Raiser's Edge?
Raiser's Edge is owned by Blackbaud. Brandwave also tracks Blackbaud Grantmaking, owned by the same company, worldwide.
Do you work for Raiser's Edge? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Raiser's Edge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.