Brandwave

How popular isRadio Flyer in search?

In September 2026, people searched for Radio Flyer by name about 74,000 times worldwide, a 49.5% increase from the previous year. These searches made up 7.9% of all global kids scooter searches, placing Radio Flyer third out of six scooters. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Segway72.2%
  2. Razor9.7%
  3. Radio Flyer7.9%
  4. Micro Scooters6.5%
  5. Globber3.5%
  6. Yvolution0.14%
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Which kids scooters compete with Radio Flyer?

Radio Flyer against kids scooters worldwide, by month

Share of searches by month for Segway, Razor, Radio Flyer, Micro Scooters, Globber. The figures are in the table below the chart.

View monthly share of searches table
MonthSegwayRazorRadio FlyerMicro ScootersGlobberYvolution
Oct 202568.3%13.7%6.2%7.5%4.1%0.2%
Nov 202563.2%12.6%5.7%12.6%5.7%0.22%
Dec 202565.2%16%5.9%8.8%3.9%0.28%
Jan 202675%10.1%5.5%5.5%3.7%0.18%
Feb 202674.4%10%5.5%5.5%4.5%0.21%
Mar 202670.2%11.5%5.2%7.7%5.2%0.2%
Apr 202671.3%11.7%5.2%6.4%5.2%0.17%
May 202670.1%14.1%4.2%6.3%5.2%0.2%
Jun 202671.6%14.4%4.3%5.3%4.3%0.17%
Jul 202670.9%14.2%5.2%5.2%4.3%0.17%
Aug 202672.5%11.9%6.5%5.3%3.6%0.17%
Sep 202672.2%9.7%7.9%6.5%3.5%0.14%

  1. 1.Segway

    72.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Razor

    9.7%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.2 points.

  3. 3.Radio Flyer

    7.9%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Micro Scooters

    6.5%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Globber

    3.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yvolution

    0.14%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Radio Flyer and its closest rivals

Every comparison with Radio Flyer

8 comparisons

How has branded search demand for Radio Flyer changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Radio Flyer worldwide rose from 49.5K to 74K.
  • Across the 12 months ending September 2026, Radio Flyer’s share of searches among kids scooters worldwide increased from 6.2% to 7.9%.
  • Across the 12 months ending September 2026, Radio Flyer’s share of searches among kids scooters worldwide peaked at 7.9% in September 2026 and was lowest at 4.2% in May 2026.
  • Across the 12 months ending September 2026, Radio Flyer rose from 4th to 3rd among kids scooters worldwide.

How did search popularity change for kids scooters worldwide in September 2026?

6 changes

  1. In September 2026, Radio Flyer gained share of searches among kids scooters worldwide, from 6.5% to 7.9%.

  2. In September 2026, Micro Scooters gained share of searches among kids scooters worldwide, from 5.3% to 6.5%.

  3. In September 2026, Razor lost share of searches among kids scooters worldwide, from 11.9% to 9.7%.

  4. Globber’s share of searches among kids scooters worldwide has lost ground for 3 months in a row, from 4.3% to 3.5% in September 2026.

  5. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  6. Estimated monthly branded searches for Yvolution worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Radio Flyer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Radio Flyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • radio flyer

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How the Brand Demand Index is measured

Where does Radio Flyer compete?

Radio Flyer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kids scooters3rd of 67.9%Shown above
Ride on toys2nd of 618.7%Show ranking
Creator with pink hair and a pink jacket

Is Radio Flyer your brand?

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