Brandwave

How popular isRadio Flyer in search?

In September 2026, there were an estimated 74K branded searches for Radio Flyer worldwide which is up 49.5% over the last 12 months. Radio Flyer holds 18.7% estimated Share of Search among ride on toys worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Little Tikes41.7%
  2. Radio Flyer18.7%
  3. Micro Scooters15.3%
  4. Step215.3%
  5. Globber8.4%
  6. Berg0.73%
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Which ride on toys compete with Radio Flyer?

Radio Flyer against ride on toys worldwide, by month

Share of Search by month for Little Tikes, Radio Flyer, Micro Scooters, Step2, Globber. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesRadio FlyerMicro ScootersStep2GlobberBerg
Oct 202542%15.4%18.8%12.6%10.3%0.9%
Nov 202538.7%11.6%25.8%11.6%11.6%0.68%
Dec 202545.2%13.6%20.3%11.1%9.1%0.79%
Jan 202643.4%16%16%13.1%10.7%0.95%
Feb 202646.1%13.9%13.9%13.9%11.3%1%
Mar 202640.9%12.3%18.3%15%12.3%1.3%
Apr 202637.6%13.8%16.8%16.8%13.8%1.2%
May 202643.5%10.7%15.9%15.9%13%0.95%
Jun 202642.4%12.7%15.5%15.5%12.7%1.1%
Jul 202641.3%15.1%15.1%15.1%12.4%0.89%
Aug 202640.8%18.3%15%15%10%0.88%
Sep 202641.7%18.7%15.3%15.3%8.4%0.73%

  1. 1.Little Tikes

    41.7%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  2. 2.Radio Flyer

    18.7%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Micro Scooters

    15.3%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  4. 4.Step2

    15.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Globber

    8.4%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  6. 6.Berg

    0.73%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Radio Flyer and its closest rivals

Every comparison with Radio Flyer

How has branded search demand for Radio Flyer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Radio Flyer worldwide rose from 49.5K to 74K.
  • Across the 12 months ending September 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide increased from 15.4% to 18.7%.
  • Across the 12 months ending September 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide peaked at 18.7% in September 2026 and was lowest at 10.7% in May 2026.
  • Across the 12 months ending September 2026, Radio Flyer rose from 3rd to 2nd among ride on toys worldwide.

How did search popularity change for ride on toys worldwide in September 2026?

  1. In September 2026, Little Tikes gained estimated Share of Search among ride on toys worldwide, from 40.8% to 41.7%.

  2. In September 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 10% to 8.4%.

  3. Radio Flyer’s estimated Share of Search among ride on toys worldwide has gained ground for 3 months in a row, from 12.7% to 18.7% in September 2026.

  4. Estimated monthly branded searches for Step2 worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.

How is Radio Flyer measured?

Brandwave collects information about searches that people make online using Radio Flyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • radio flyer

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How the Brand Demand Index is measured

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