Brandwave

How popular isPwC?

In September 2026, people searched for PwC by name about 1 million times worldwide, about the same as the previous year. These searches made up 17.4% of all global consulting firm searches, placing PwC third out of ten firms. When we asked both ChatGPT and Google AI Overviews about consulting firms, PwC appeared in one of the four answers and was the tenth most recommended of the ten.

Search and AI answers in September 2026

PwC is the third most searched of 10 competitors and the tenth most recommended in AI answers.

  1. DeloitteShare of searches 31.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. AccentureShare of searches 26%Mentioned in 2 of 4 AI answersPlace in AI recommendations 9th
  3. PwCShare of searches 17.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 10th
  4. BCGShare of searches 9.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. McKinsey & CompanyShare of searches 7.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top consulting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PwC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. PwC is the tenth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. BCG2nd
  3. Bain & Company3rd
  4. Oliver Wyman4th
  5. Deloitte5th
  6. EY-Parthenon6th
  7. Kearney7th
  8. L.E.K. Consulting8th
  9. Accenture9th
  10. PwC10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PwC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about consulting firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which consulting firms compete with PwC?

PwC against consulting firms worldwide, by month

Share of searches by month for Deloitte, Accenture, PwC, BCG, McKinsey & Company, Bain & Company. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

  1. 1.Deloitte

    31.8%

    Moved from 2nd to 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.Accenture

    26%

    Moved from 1st to 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.PwC

    17.4%

    Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +1.7 points.

  4. 4.BCG

    9.2%

    Held 4th. 533K estimated branded searches, +14.4% vs prior month. Share +0.4 points.

  5. 5.McKinsey & Company

    7.8%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Bain & Company

    4.6%

    Held 6th. 268K estimated branded searches, -29.2% vs prior month. Share -2.5 points.

  7. 7.Oliver Wyman

    1.6%

    Held 7th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  8. 8.EY-Parthenon

    1%

    Held 8th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  9. 9.L.E.K. Consulting

    0.31%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Kearney

    0.22%

    Held 10th. 12.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between PwC and its closest rivals

Every comparison with PwC

15 comparisons

How has branded search demand for PwC changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PwC worldwide held steady at 1M.
  • Across the 12 months ending September 2026, PwC’s share of searches among consulting firms worldwide increased from 16.6% to 17.4%.
  • Across the 12 months ending September 2026, PwC’s share of searches among consulting firms worldwide peaked at 19.8% in December 2025 and was lowest at 15.6% in August 2026.

How did search popularity change for consulting firms worldwide in September 2026?

6 changes

  1. In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches.

  2. In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%.

  3. In September 2026, Bain & Company lost share of searches among consulting firms worldwide, from 7.2% to 4.6%.

  4. In September 2026, Accenture lost share of searches among consulting firms worldwide, from 28.5% to 26%.

  5. In September 2026, McKinsey & Company lost share of searches among consulting firms worldwide, from 8.5% to 7.8%.

  6. Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.

How are PwC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PwC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pwc

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How the Brand Demand Index is measured

Where does PwC compete?

PwC is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Consulting firms3rd of 1017.4%Shown above
Accounting firms3rd of 817.8%Show ranking
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Is PwC your brand?

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