Kearney vs PwC:Which is more popular?
In September 2026, PwC had more branded searches than Kearney among consulting firms worldwide. PwC had about 1 million branded searches, while Kearney had 12,500. PwC made up 17.4% of all consulting firm searches we track, and Kearney accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about consulting firms, Kearney appeared in two of the four answers and PwC in one. Kearney was mentioned before PwC in every answer that named either.
Who do people search for more?
PwC, about 80 searches for every 1 for Kearney
Who does AI mention more?
Kearney, mentioned in 2 of 4 answers, PwC in 1
Who does AI recommend more?
Kearney, named ahead of PwC in 2 of 2 answers
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Top consulting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kearney was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PwC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kearney was listed before PwC in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
McKinsey & Company1st
BCG2nd
Bain & Company3rd
Oliver Wyman4th
Deloitte5th
EY-Parthenon6th- Kearney7th
L.E.K. Consulting8th
Accenture9th- PwC10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PwC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about consulting firms
4 answers
Asked ChatGPT
“Which consulting firm should I hire?”
Asked ChatGPT
“What are the best consulting firms?”
Asked ChatGPT
“What's the best consulting firm for business strategy?”
Searched Google, AI Overview
“consulting firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business consulting firm”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kearney or PwC more popular in search?
This chart shows how often people search Google for Kearney and PwC by name. Each line represents a brand's share of searches for all ten consulting firms we track, month by month, from English-language searches worldwide.
Share of searches by month for PwC, Kearney. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | Accenture | PwC | BCG | McKinsey & Company | Bain & Company | Oliver Wyman | EY-Parthenon | L.E.K. Consulting | Kearney |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.9% | 16.6% | 10.8% | 9.1% | 5% | 1.5% | 1% | 0.37% | 0.26% |
| Nov 2025 | 31.7% | 26% | 17.3% | 9.2% | 7.8% | 5.2% | 1.3% | 0.86% | 0.31% | 0.22% |
| Dec 2025 | 24.2% | 29.8% | 19.8% | 8.7% | 8.9% | 6.1% | 1.2% | 0.8% | 0.24% | 0.21% |
| Jan 2026 | 27.4% | 27.4% | 18.3% | 9.7% | 8.2% | 5.9% | 1.7% | 0.9% | 0.27% | 0.25% |
| Feb 2026 | 27.8% | 27.8% | 18.5% | 9.9% | 8.3% | 5% | 1.4% | 0.92% | 0.27% | 0.25% |
| Mar 2026 | 26.9% | 26.9% | 17.9% | 9.5% | 9.8% | 5.8% | 1.6% | 1.1% | 0.26% | 0.24% |
| Apr 2026 | 27.3% | 27.3% | 18.2% | 9.7% | 10% | 4.9% | 1.3% | 0.9% | 0.27% | 0.25% |
| May 2026 | 28.7% | 28.7% | 15.8% | 10.2% | 8.6% | 5.1% | 1.4% | 0.95% | 0.28% | 0.21% |
| Jun 2026 | 29.1% | 29.1% | 16% | 9% | 8.7% | 5.1% | 1.4% | 0.96% | 0.29% | 0.23% |
| Jul 2026 | 29.1% | 29.1% | 16% | 9% | 8.7% | 5.1% | 1.4% | 0.96% | 0.29% | 0.23% |
| Aug 2026 | 28.5% | 28.5% | 15.6% | 8.8% | 8.5% | 7.2% | 1.4% | 0.94% | 0.34% | 0.24% |
| Sep 2026 | 31.8% | 26% | 17.4% | 9.2% | 7.8% | 4.6% | 1.6% | 1% | 0.31% | 0.22% |
How has the Kearney and PwC comparison changed over the last 12 months?
3 findings
- PwC was ahead of Kearney in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kearney’s share of searches among consulting firms worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 15.7K to 12.5K.
- Across the 12 months ending September 2026, PwC’s share of searches among consulting firms worldwide moved from 16.6% to 17.4%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for consulting firms worldwide in September 2026?
2 changes
In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%.
Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kearney’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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