How popular isPopular Pays in search?
In August 2026, there were an estimated 2.4K branded searches for Popular Pays worldwide which is down 17.2% over the last 11 months. Popular Pays holds 6.9% estimated Share of Search among creator payment platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
JoinBrands70.9%
Passionfroot15.6%
Popular Pays6.9%
Hypefy5.5%
Glewee1.1%
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Which creator payment platforms compete with Popular Pays?
Share of Search by month for JoinBrands, Passionfroot, Popular Pays, Hypefy. The figures are in the table below the chart.
View monthly share of search table
| Month | JoinBrands | Passionfroot | Popular Pays | Hypefy | Glewee |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.3% | 14.2% | 11.8% | 3.5% |
| Nov 2025 | 61.1% | 9.3% | 14.3% | 11.8% | 3.5% |
| Dec 2025 | 65.2% | 12.1% | 9.5% | 9.5% | 3.6% |
| Jan 2026 | 69.4% | 10.5% | 10.5% | 6.9% | 2.6% |
| Feb 2026 | 66.8% | 10.2% | 12.4% | 8.1% | 2.5% |
| Mar 2026 | 69.1% | 10.3% | 10.3% | 8.5% | 1.7% |
| Apr 2026 | 70.3% | 10.5% | 10.5% | 6.9% | 1.7% |
| May 2026 | 67.6% | 12.5% | 8.4% | 10.1% | 1.4% |
| Jun 2026 | 70.9% | 10.4% | 8.6% | 8.6% | 1.4% |
| Jul 2026 | 66.7% | 17.9% | 6.5% | 7.9% | 1.1% |
| Aug 2026 | 70.9% | 15.6% | 6.9% | 5.5% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 24.6K | 0% | +4.2 points | |
| 2, held 2nd | 15.6% | 5.4K | -18.2% | -2.3 points | |
| 3, moved from 4th to 3rd | 6.9% | 2.4K | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.5% | 1.9K | -34.5% | -2.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.1% | 390 | 0% | +0.1 points |
70.9%
Held 1st. 24.6K estimated branded searches, 0% vs prior month. Share +4.2 points.
15.6%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
6.9%
Moved from 4th to 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Hypefy5.5%
Moved from 3rd to 4th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.4 points.
5.
Glewee1.1%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Popular Pays and its closest rivals
How has branded search demand for Popular Pays changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Popular Pays worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide decreased from 14.2% to 6.9%.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide peaked at 14.3% in November 2025 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Popular Pays fell from 2nd to 3rd among creator payment platforms worldwide.
How did search popularity change for creator payment platforms worldwide in August 2026?
5 changes
In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%.
In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%.
In August 2026, Passionfroot lost estimated Share of Search among creator payment platforms worldwide, from 17.9% to 15.6%.
In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide.
Estimated monthly branded searches for Glewee worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.
How is Popular Pays measured?
Brandwave collects information about searches that people make online using Popular Pays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- popular pays
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