Hypefy vs Popular Pays:Which is more popular by branded search?
In August 2026, Popular Pays had more branded searches than Hypefy among creator payment platforms worldwide. Popular Pays was estimated to have 2.4K branded searches compared to Hypefy’s 1.9K, and held a 6.9% Share of Search versus Hypefy’s 5.5%. These are worldwide searches for English-language branded terms.
Follow Hypefy vs Popular Pays and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hypefy or Popular Pays?
Compare the platforms brands pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Popular Pays, Hypefy. The figures are in the table below the chart.
View monthly share of search table
| Month | JoinBrands | Passionfroot | Popular Pays | Hypefy | Glewee |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.3% | 14.2% | 11.8% | 3.5% |
| Nov 2025 | 61.1% | 9.3% | 14.3% | 11.8% | 3.5% |
| Dec 2025 | 65.2% | 12.1% | 9.5% | 9.5% | 3.6% |
| Jan 2026 | 69.4% | 10.5% | 10.5% | 6.9% | 2.6% |
| Feb 2026 | 66.8% | 10.2% | 12.4% | 8.1% | 2.5% |
| Mar 2026 | 69.1% | 10.3% | 10.3% | 8.5% | 1.7% |
| Apr 2026 | 70.3% | 10.5% | 10.5% | 6.9% | 1.7% |
| May 2026 | 67.6% | 12.5% | 8.4% | 10.1% | 1.4% |
| Jun 2026 | 70.9% | 10.4% | 8.6% | 8.6% | 1.4% |
| Jul 2026 | 66.7% | 17.9% | 6.5% | 7.9% | 1.1% |
| Aug 2026 | 70.9% | 15.6% | 6.9% | 5.5% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Hypefy and Popular Pays comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hypefy took it in May 2026, Popular Pays took it in August 2026.
- Across the 11 months ending August 2026, Hypefy’s estimated Share of Search among creator payment platforms worldwide moved from 11.8% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide moved from 14.2% to 6.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for creator payment platforms worldwide in August 2026?
2 changes
In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%.
In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Hypefy’s and Popular Pays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hypefy
1 branded search term
- hypefy
Popular Pays
1 branded search term
- popular pays
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.