JoinBrands vs Popular Pays:Which is more popular by branded search?
In August 2026, JoinBrands had more branded searches than Popular Pays among creator payment platforms worldwide. JoinBrands was estimated to have 24.6K branded searches compared to Popular Pays’ 2.4K, and held a 70.9% Share of Search versus Popular Pays’ 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JoinBrands or Popular Pays?
Compare the platforms brands pay creators through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JoinBrands, Popular Pays. The figures are in the table below the chart.
View monthly share of search table
| Month | JoinBrands | Passionfroot | Popular Pays | Hypefy | Glewee |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.3% | 14.2% | 11.8% | 3.5% |
| Nov 2025 | 61.1% | 9.3% | 14.3% | 11.8% | 3.5% |
| Dec 2025 | 65.2% | 12.1% | 9.5% | 9.5% | 3.6% |
| Jan 2026 | 69.4% | 10.5% | 10.5% | 6.9% | 2.6% |
| Feb 2026 | 66.8% | 10.2% | 12.4% | 8.1% | 2.5% |
| Mar 2026 | 69.1% | 10.3% | 10.3% | 8.5% | 1.7% |
| Apr 2026 | 70.3% | 10.5% | 10.5% | 6.9% | 1.7% |
| May 2026 | 67.6% | 12.5% | 8.4% | 10.1% | 1.4% |
| Jun 2026 | 70.9% | 10.4% | 8.6% | 8.6% | 1.4% |
| Jul 2026 | 66.7% | 17.9% | 6.5% | 7.9% | 1.1% |
| Aug 2026 | 70.9% | 15.6% | 6.9% | 5.5% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the JoinBrands and Popular Pays comparison changed over the last 12 months?
3 findings
- JoinBrands was ahead of Popular Pays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide moved from 61.2% to 70.9%, and its estimated monthly branded searches moved from 12.5K to 24.6K.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide moved from 14.2% to 6.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for creator payment platforms worldwide in August 2026?
2 changes
In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%.
In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using JoinBrands’ and Popular Pays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JoinBrands
2 branded search terms
- joinbrands
- joinbrands ugc
Popular Pays
1 branded search term
- popular pays
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.