How popular isPennington in search?
In September 2026, there were an estimated 6.6K branded searches for Pennington worldwide which is up 22.2% over the last 12 months. Pennington holds 20.9% estimated Share of Search among grass seed brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barenbrug46.9%
Jonathan Green32.2%
Pennington20.9%
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Which grass seed brands compete with Pennington?
Share of Search by month for Barenbrug, Jonathan Green, Pennington. The figures are in the table below the chart.
View monthly share of search table
| Month | Barenbrug | Jonathan Green | Pennington |
|---|---|---|---|
| Oct 2025 | 42% | 35.1% | 22.9% |
| Nov 2025 | 48.2% | 40.1% | 11.7% |
| Dec 2025 | 45.3% | 45.6% | 9.1% |
| Jan 2026 | 46% | 46.5% | 7.5% |
| Feb 2026 | 53.3% | 36.1% | 10.5% |
| Mar 2026 | 48.7% | 33.6% | 17.7% |
| Apr 2026 | 42.3% | 29.4% | 28.3% |
| May 2026 | 44.8% | 25.3% | 29.9% |
| Jun 2026 | 44.8% | 30.8% | 24.4% |
| Jul 2026 | 48.9% | 33.3% | 17.8% |
| Aug 2026 | 48.7% | 33.6% | 17.7% |
| Sep 2026 | 46.9% | 32.2% | 20.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.9% | 14.8K | +22.3% | -1.8 points | |
| 2, held 2nd | 32.2% | 10.2K | +21.5% | -1.4 points | |
| 3, held 3rd | 20.9% | 6.6K | +50% | +3.2 points |
46.9%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share -1.8 points.
32.2%
Held 2nd. 10.2K estimated branded searches, +21.5% vs prior month. Share -1.4 points.
20.9%
Held 3rd. 6.6K estimated branded searches, +50% vs prior month. Share +3.2 points.
Compare search popularity between Pennington and its closest rivals
Every comparison with Pennington
5 comparisons
How has branded search demand for Pennington changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pennington worldwide rose from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Pennington’s estimated Share of Search among grass seed brands worldwide decreased from 22.9% to 20.9%.
- Across the 12 months ending September 2026, Pennington’s estimated Share of Search among grass seed brands worldwide peaked at 29.9% in May 2026 and was lowest at 7.5% in January 2026.
How did search popularity change for grass seed brands worldwide in September 2026?
3 changes
In September 2026, Pennington gained estimated Share of Search among grass seed brands worldwide, from 17.7% to 20.9%.
In September 2026, Barenbrug lost estimated Share of Search among grass seed brands worldwide, from 48.7% to 46.9%.
In September 2026, Jonathan Green lost estimated Share of Search among grass seed brands worldwide, from 33.6% to 32.2%.
Where does Pennington compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lawn seed brands | 5th of 6 | 7.1% | Show ranking |
| Grass seed brands | 3rd of 3 | 20.9% | Shown above |
How is Pennington measured?
Brandwave collects information about searches that people make online using Pennington’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pennington grass seed
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