Brandwave

Barenbrug vs Pennington:Which is searched more?

In September 2026, Barenbrug had more branded searches than Pennington among grass seed brands worldwide. Barenbrug was estimated to have 14.8K branded searches compared to Pennington’s 6.6K, and held a 46.9% Share of Search versus Pennington’s 20.9%. These are worldwide searches for English-language branded terms.

Share of Search among grass seed brands worldwide in September 2026Which is more popular in search, Barenbrug or Pennington?
Barenbrug46.9%14.8K searches
vs
Pennington20.9%6.6K searches

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Which is more popular in search, Barenbrug or Pennington?

Compare the grass seed brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barenbrug and Pennington among grass seed brands worldwide, by month

Share of Search by month for Barenbrug, Pennington. The figures are in the table below the chart.

View monthly share of search table
MonthBarenbrugJonathan GreenPennington
Oct 202542%35.1%22.9%
Nov 202548.2%40.1%11.7%
Dec 202545.3%45.6%9.1%
Jan 202646%46.5%7.5%
Feb 202653.3%36.1%10.5%
Mar 202648.7%33.6%17.7%
Apr 202642.3%29.4%28.3%
May 202644.8%25.3%29.9%
Jun 202644.8%30.8%24.4%
Jul 202648.9%33.3%17.8%
Aug 202648.7%33.6%17.7%
Sep 202646.9%32.2%20.9%

How has the Barenbrug and Pennington comparison changed over the last 12 months?

  • Barenbrug was ahead of Pennington in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barenbrug’s estimated Share of Search among grass seed brands worldwide moved from 42% to 46.9%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
  • Across the 12 months ending September 2026, Pennington’s estimated Share of Search among grass seed brands worldwide moved from 22.9% to 20.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for grass seed brands worldwide in September 2026?

  1. In September 2026, Pennington gained estimated Share of Search among grass seed brands worldwide, from 17.7% to 20.9%.

  2. In September 2026, Barenbrug lost estimated Share of Search among grass seed brands worldwide, from 48.7% to 46.9%.

Other head-to-heads among grass seed brands

How each brand is measured

Brandwave collects information about searches that people make online using Barenbrug’s and Pennington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barenbrug

1 branded search term

  • barenbrug

Pennington

1 branded search term

  • pennington grass seed

How the Brand Demand Index is measured

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