Brandwave

How popular isPawHut in search?

In September 2026, there were an estimated 27.1K branded searches for PawHut worldwide which is up 22.1% over the last 12 months. PawHut holds 17.4% estimated Share of Search among dog crate brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ruffwear38.9%
  2. Diggs31.8%
  3. PawHut17.4%
  4. Ferplast9.5%
  5. Petsfit1.5%
  6. MidWest Homes for Pets0.84%
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Where does PawHut compete?

PawHut is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog crate brands3rd of 617.4%Shown below
Small pet cages3rd of 620.9%Show ranking
Bird cages2nd of 623.1%Show ranking

Which dog crate brands compete with PawHut?

PawHut against dog crate brands worldwide, by month

Share of Search by month for Ruffwear, Diggs, PawHut, Ferplast. The figures are in the table below the chart.

View monthly share of search table
MonthRuffwearDiggsPawHutFerplastPetsfitMidWest Homes for Pets
Oct 202533.7%41.3%12.4%10.1%1.6%0.89%
Nov 202546.2%30.9%11.3%9.2%1.5%0.82%
Dec 202526.4%58.8%7.9%5.3%1%0.57%
Jan 202632.3%48.1%9.7%7.9%1.3%0.7%
Feb 202628.2%51.3%10.3%8.4%1.1%0.61%
Mar 202637.4%37.4%13.7%9.2%1.5%0.81%
Apr 202649.9%18.3%18.3%10%2.4%1.1%
May 202645.8%25.1%16.8%9.2%2.2%0.99%
Jun 202649.8%22.3%14.9%10%2%1.1%
Jul 202649.9%18.3%18.3%10%2.4%1.1%
Aug 202640.7%33.3%14.9%8.1%2%0.88%
Sep 202638.9%31.8%17.4%9.5%1.5%0.84%

  1. 1.Ruffwear

    38.9%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Diggs

    31.8%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  3. 3.PawHut

    17.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Ferplast

    9.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Petsfit

    1.5%

    Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  6. 6.MidWest Homes for Pets

    0.84%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between PawHut and its closest rivals

Every comparison with PawHut

How has branded search demand for PawHut changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PawHut worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, PawHut’s estimated Share of Search among dog crate brands worldwide increased from 12.4% to 17.4%.
  • Across the 12 months ending September 2026, PawHut’s estimated Share of Search among dog crate brands worldwide peaked at 18.3% in April 2026 and was lowest at 7.9% in December 2025.

How did search popularity change for dog crate brands worldwide in September 2026?

  1. In September 2026, PawHut gained estimated Share of Search among dog crate brands worldwide, from 14.9% to 17.4%.

  2. In September 2026, Ferplast gained estimated Share of Search among dog crate brands worldwide, from 8.1% to 9.5%.

  3. In September 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 40.7% to 38.9%.

  4. In September 2026, Diggs lost estimated Share of Search among dog crate brands worldwide, from 33.3% to 31.8%.

  5. Estimated monthly branded searches for MidWest Homes for Pets worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Petsfit worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How is PawHut measured?

Brandwave collects information about searches that people make online using PawHut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pawhut

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How the Brand Demand Index is measured

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