How popular isOxiClean in search?
In August 2026, there were an estimated 165K branded searches for OxiClean worldwide which is up 50% over the last 11 months. OxiClean holds 12.9% estimated Share of Search among stain remover brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Resolve43.2%
- Vanish23.6%
- OxiClean12.9%
- Shout12.9%
- Dr Beckmann7.1%
- Stain Devils0.23%
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Which stain remover brands compete with OxiClean?
Share of Search by month for Resolve, Vanish, OxiClean, Shout, Dr Beckmann. The figures are in the table below the chart.
View monthly share of search table
| Month | Resolve | Vanish | OxiClean | Shout | Dr Beckmann | Stain Devils |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.8% | 8.4% | 15.4% | 5.7% | 0.22% |
| Nov 2025 | 46.5% | 20.8% | 9.3% | 17% | 6.3% | 0.2% |
| Dec 2025 | 53.6% | 19.6% | 8.8% | 13.1% | 4.8% | 0.15% |
| Jan 2026 | 54.5% | 19.9% | 7.3% | 13.3% | 4.9% | 0.16% |
| Feb 2026 | 48.8% | 21.8% | 8% | 14.6% | 6.6% | 0.17% |
| Mar 2026 | 47.9% | 21.4% | 9.6% | 14.4% | 6.4% | 0.21% |
| Apr 2026 | 47.9% | 21.4% | 9.6% | 14.4% | 6.4% | 0.21% |
| May 2026 | 46.9% | 21% | 11.5% | 14.1% | 6.3% | 0.2% |
| Jun 2026 | 46.3% | 20.7% | 11.4% | 13.9% | 7.6% | 0.2% |
| Jul 2026 | 45.1% | 20.2% | 13.5% | 13.5% | 7.4% | 0.24% |
| Aug 2026 | 43.2% | 23.6% | 12.9% | 12.9% | 7.1% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 550K | 0% | -1.9 points | |
| 2, held 2nd | 23.6% | 301K | +22.4% | +3.4 points | |
| 3, held 3rd | 12.9% | 165K | 0% | -0.6 points | |
| 4, held 4th | 12.9% | 165K | 0% | -0.6 points | |
| 5, held 5th | 7.1% | 90.5K | 0% | -0.3 points | |
| 6, held 6th | 0.23% | 2.9K | 0% | 0 points |
1.Resolve
43.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.9 points.
2.Vanish
23.6%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.4 points.
3.OxiClean
12.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Shout
12.9%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.
7.1%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.23%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between OxiClean and its closest rivals
How has branded search demand for OxiClean changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OxiClean worldwide rose from 110K to 165K.
- Across the 11 months ending August 2026, OxiClean’s estimated Share of Search among stain remover brands worldwide increased from 8.4% to 12.9%.
- Across the 11 months ending August 2026, OxiClean’s estimated Share of Search among stain remover brands worldwide peaked at 13.5% in July 2026 and was lowest at 7.3% in January 2026.
- Across the 11 months ending August 2026, OxiClean rose from 4th to 3rd among stain remover brands worldwide.
How did search popularity change for stain remover brands worldwide in August 2026?
5 changes
In August 2026, Vanish gained estimated Share of Search among stain remover brands worldwide, from 20.2% to 23.6%.
In August 2026, Resolve lost estimated Share of Search among stain remover brands worldwide, from 45.1% to 43.2%.
In August 2026, OxiClean lost estimated Share of Search among stain remover brands worldwide, from 13.5% to 12.9%.
In August 2026, Shout lost estimated Share of Search among stain remover brands worldwide, from 13.5% to 12.9%.
Estimated monthly branded searches for Dr Beckmann worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
How is OxiClean measured?
Brandwave collects information about searches that people make online using OxiClean’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oxiclean
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Is OxiClean your brand?
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