Dr Beckmann vs OxiClean:Which is more popular by branded search?
In August 2026, OxiClean had more branded searches than Dr Beckmann among stain remover brands worldwide. OxiClean was estimated to have 165K branded searches compared to Dr Beckmann’s 90.5K, and held a 12.9% Share of Search versus Dr Beckmann’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr Beckmann or OxiClean?
Compare the stain remover brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OxiClean, Dr Beckmann. The figures are in the table below the chart.
View monthly share of search table
| Month | Resolve | Vanish | OxiClean | Shout | Dr Beckmann | Stain Devils |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.8% | 8.4% | 15.4% | 5.7% | 0.22% |
| Nov 2025 | 46.5% | 20.8% | 9.3% | 17% | 6.3% | 0.2% |
| Dec 2025 | 53.6% | 19.6% | 8.8% | 13.1% | 4.8% | 0.15% |
| Jan 2026 | 54.5% | 19.9% | 7.3% | 13.3% | 4.9% | 0.16% |
| Feb 2026 | 48.8% | 21.8% | 8% | 14.6% | 6.6% | 0.17% |
| Mar 2026 | 47.9% | 21.4% | 9.6% | 14.4% | 6.4% | 0.21% |
| Apr 2026 | 47.9% | 21.4% | 9.6% | 14.4% | 6.4% | 0.21% |
| May 2026 | 46.9% | 21% | 11.5% | 14.1% | 6.3% | 0.2% |
| Jun 2026 | 46.3% | 20.7% | 11.4% | 13.9% | 7.6% | 0.2% |
| Jul 2026 | 45.1% | 20.2% | 13.5% | 13.5% | 7.4% | 0.24% |
| Aug 2026 | 43.2% | 23.6% | 12.9% | 12.9% | 7.1% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dr Beckmann and OxiClean comparison changed over the last 12 months?
3 findings
- OxiClean was ahead of Dr Beckmann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr Beckmann’s estimated Share of Search among stain remover brands worldwide moved from 5.7% to 7.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 11 months ending August 2026, OxiClean’s estimated Share of Search among stain remover brands worldwide moved from 8.4% to 12.9%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for stain remover brands worldwide in August 2026?
2 changes
In August 2026, OxiClean lost estimated Share of Search among stain remover brands worldwide, from 13.5% to 12.9%.
Estimated monthly branded searches for Dr Beckmann worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dr Beckmann’s and OxiClean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr Beckmann
1 branded search term
- dr beckmann
OxiClean
1 branded search term
- oxiclean
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.