Brandwave

How popular isOuterknown?

In September 2026, people searched for Outerknown by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.69% of all global surf brand searches, placing Outerknown eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about surf brands, Outerknown appeared in three of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Outerknown is the eighth most searched of 11 competitors and the sixth most recommended in AI answers.

  1. PatagoniaShare of searches 57%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. RoxyShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  3. BillabongShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rip CurlShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. OuterknownShare of searches 0.69%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outerknown was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Outerknown is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. O'Neill3rd
  4. Vissla4th
  5. Patagonia5th
  6. Outerknown6th
  7. Quiksilver7th
  8. Xcel8th
  9. Florence Marine X9th
  10. Volcom10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billabong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vissla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outerknown3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Florence Marine X3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xcel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roxy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about surf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which surf brands compete with Outerknown?

Outerknown against surf brands worldwide, by month

Share of searches by month for Patagonia, Roxy, Billabong, Rip Curl, O'Neill, Quiksilver, Volcom, Outerknown. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaRoxyBillabongRip CurlO'NeillQuiksilverVolcomOuterknownVisslaFlorence Marine XXcel
Oct 202566.2%7.3%7.3%6%4%4%4%0.66%0.36%0.13%0.2%
Nov 202566.6%7.3%7.3%6%4.1%3.3%4%0.66%0.36%0.13%0.2%
Dec 202561.7%8.3%8.3%6.8%4.6%4.5%4.5%0.61%0.33%0.15%0.18%
Jan 202660.7%10%8.2%6.7%4.5%4.5%4.5%0.49%0.33%0.12%0.15%
Feb 202663.6%8.5%8.5%5.7%4.7%3.8%3.8%0.63%0.34%0.15%0.15%
Mar 202659.4%9.7%9.7%6.5%5.4%4.4%3.6%0.59%0.39%0.18%0.18%
Apr 202655%11%11%7.4%5%4.9%4%0.66%0.45%0.2%0.24%
May 202654.4%10.9%10.9%7.3%6%4.9%4%0.66%0.54%0.2%0.24%
Jun 202654.4%10.9%10.9%7.3%6%4.9%4%0.66%0.54%0.24%0.2%
Jul 202652.4%12.9%10.5%7%7.1%4.7%3.8%0.63%0.52%0.23%0.19%
Aug 202654.3%10.9%10.9%7.3%6%4.9%4%0.8%0.54%0.24%0.2%
Sep 202657%11.4%9.4%6.3%5.2%5.1%4.2%0.69%0.46%0.21%0.21%

  1. 1.Patagonia

    57%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Roxy

    11.4%

    Moved from 3rd to 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Billabong

    9.4%

    Moved from 2nd to 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Rip Curl

    6.3%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.O'Neill

    5.2%

    Held 5th. 248K estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  6. 6.Quiksilver

    5.1%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Volcom

    4.2%

    Held 7th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Outerknown

    0.69%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  9. 9.Vissla

    0.46%

    Held 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  10. 10.Florence Marine X

    0.21%

    Held 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  11. 11.Xcel

    0.21%

    Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Outerknown and its closest rivals

Every comparison with Outerknown

10 comparisons

How has branded search demand for Outerknown changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outerknown worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Outerknown’s share of searches among surf brands worldwide held steady, from 0.66% to 0.69%.

How did search popularity change for surf brands worldwide in September 2026?

6 changes

  1. In September 2026, Roxy overtook Billabong to rank 2nd among surf brands worldwide, with 11.4% of the searches.

  2. In September 2026, Patagonia gained share of searches among surf brands worldwide, from 54.3% to 57%.

  3. In September 2026, Billabong lost share of searches among surf brands worldwide, from 10.9% to 9.4%.

  4. In September 2026, Rip Curl lost share of searches among surf brands worldwide, from 7.3% to 6.3%.

  5. In September 2026, O'Neill lost share of searches among surf brands worldwide, from 6% to 5.2%.

  6. Estimated monthly branded searches for Florence Marine X worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are Outerknown’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Outerknown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outerknown

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