Brandwave

Girlfriend Collective vs Outerknown:Which is more popular?

In September 2026, Outerknown had more branded searches than Girlfriend Collective among sustainable clothing brands worldwide. Outerknown had about 33,100 branded searches, while Girlfriend Collective had 22,200. Outerknown made up 0.77% of all sustainable clothing brand searches we track, and Girlfriend Collective accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about sustainable clothing brands, Outerknown appeared in two of the four answers and Girlfriend Collective in one. Girlfriend Collective and Outerknown were each mentioned first in one of the two answers that named either.

Among sustainable clothing brands worldwide in September 2026

Who do people search for more?

Outerknown, about 49% more searches than Girlfriend Collective

Outerknown 33.1K searchesGirlfriend Collective 22.2K searches

Who does AI mention more?

Outerknown, mentioned in 2 of 4 answers, Girlfriend Collective in 1

Outerknown in 2 of 4Girlfriend Collective in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Girlfriend Collective first in 1Outerknown first in 1

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Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outerknown was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Girlfriend Collective was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Girlfriend Collective and Outerknown were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pact1st
  2. Patagonia2nd
  3. Quince3rd
  4. Kotn4th
  5. EILEEN FISHER5th
  6. Reformation6th
  7. Outerknown7th
  8. Girlfriend Collective8th
  9. Everlane9th
  10. tentree10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • tentree1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sustainable clothing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Girlfriend Collective or Outerknown more popular in search?

This chart shows how often people search Google for Girlfriend Collective and Outerknown by name. Each line represents a brand's share of searches for all 13 sustainable clothing brands we track, month by month, from English-language searches worldwide.

Girlfriend Collective and Outerknown among sustainable clothing brands worldwide, by month

Share of searches by month for Outerknown, Girlfriend Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaQuinceEverlaneArmedangelsEILEEN FISHERPactKotnReformationOrganic BasicsOuterknownChristy DawnGirlfriend Collectivetentree
Oct 202572.5%4.4%8%2.9%2.4%2.1%2%2.1%1.3%0.72%0.48%0.72%0.48%
Nov 202572.7%4.4%8%2.4%2.4%2.6%1.6%2%1.6%0.72%0.39%0.72%0.59%
Dec 202572%6.5%6.5%2.4%2.4%2.1%2.4%2.1%1.3%0.71%0.39%0.71%0.58%
Jan 202673.2%5.4%6.6%2.4%3%1.7%1.6%2.5%1.6%0.59%0.4%0.72%0.4%
Feb 202671.5%5.3%6.4%2.9%2.9%2.5%1.6%2.9%1.6%0.71%0.47%0.86%0.39%
Mar 202666.4%6%7.3%3.3%3.3%3.4%2.2%3.8%1.8%0.66%0.66%0.8%0.44%
Apr 202661.6%6.8%6.8%3.7%3.7%5.7%2.5%4.3%2%0.74%0.74%0.91%0.5%
May 202656.9%7.6%11.4%3.4%4.2%4.3%2.8%4.7%1.9%0.69%0.69%0.69%0.56%
Jun 202664.4%7.1%5.8%3.2%3.9%4%2.6%4.4%2.1%0.78%0.64%0.78%0.43%
Jul 202665.1%7.1%4.8%2.6%3.9%4%3.2%4.4%2.1%0.79%0.64%0.79%0.43%
Aug 202663.7%8.6%4.7%2.6%3.8%3.9%3.1%4.5%2.1%0.94%0.77%0.77%0.52%
Sep 202664%8.6%5.7%3.9%3.9%3.3%3.2%3.1%2.1%0.77%0.52%0.52%0.52%

How has the Girlfriend Collective and Outerknown comparison changed over the last 12 months?

3 findings

How did search popularity change for sustainable clothing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Girlfriend Collective worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Outerknown worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Girlfriend Collective’s and Outerknown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Girlfriend Collective

1 branded search term

  • girlfriend collective

Outerknown

1 branded search term

  • outerknown

How the Brand Demand Index is measured

Other head-to-heads among sustainable clothing brands

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