How popular isGirlfriend Collective?
In September 2026, people searched for Girlfriend Collective by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 0.52% of all global sustainable clothing brand searches, placing Girlfriend Collective 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about sustainable clothing brands, Girlfriend Collective appeared in one of the four answers and was the eighth most recommended of the 13.
Girlfriend Collective is the 12th most searched of 13 competitors and the eighth most recommended in AI answers.
PatagoniaShare of searches 64%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
QuinceShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
EverlaneShare of searches 5.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
ArmedangelsShare of searches 3.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Girlfriend CollectiveShare of searches 0.52%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
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Top sustainable clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Girlfriend Collective was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Girlfriend Collective is the eighth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pact1st- Patagonia2nd
- Quince3rd
Kotn4th
EILEEN FISHER5th
Reformation6th
Outerknown7th- Girlfriend Collective8th
- Everlane9th
tentree10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- tentree1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sustainable clothing brands
4 answers
Asked ChatGPT
“Which sustainable clothing brands should I buy from?”
Asked ChatGPT
“What are the best sustainable clothing brands?”
Asked ChatGPT
“Where can I buy affordable sustainable clothing?”
Searched Google, AI Overview
“sustainable clothing brands”
Searched Google, AI Overview
“sustainable clothing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which sustainable clothing brands compete with Girlfriend Collective?
Share of searches by month for Patagonia, Quince, Everlane, Armedangels, EILEEN FISHER, Pact, Kotn, Reformation, Organic Basics, Girlfriend Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Quince | Everlane | Armedangels | EILEEN FISHER | Pact | Kotn | Reformation | Organic Basics | Outerknown | Christy Dawn | Girlfriend Collective | tentree |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 4.4% | 8% | 2.9% | 2.4% | 2.1% | 2% | 2.1% | 1.3% | 0.72% | 0.48% | 0.72% | 0.48% |
| Nov 2025 | 72.7% | 4.4% | 8% | 2.4% | 2.4% | 2.6% | 1.6% | 2% | 1.6% | 0.72% | 0.39% | 0.72% | 0.59% |
| Dec 2025 | 72% | 6.5% | 6.5% | 2.4% | 2.4% | 2.1% | 2.4% | 2.1% | 1.3% | 0.71% | 0.39% | 0.71% | 0.58% |
| Jan 2026 | 73.2% | 5.4% | 6.6% | 2.4% | 3% | 1.7% | 1.6% | 2.5% | 1.6% | 0.59% | 0.4% | 0.72% | 0.4% |
| Feb 2026 | 71.5% | 5.3% | 6.4% | 2.9% | 2.9% | 2.5% | 1.6% | 2.9% | 1.6% | 0.71% | 0.47% | 0.86% | 0.39% |
| Mar 2026 | 66.4% | 6% | 7.3% | 3.3% | 3.3% | 3.4% | 2.2% | 3.8% | 1.8% | 0.66% | 0.66% | 0.8% | 0.44% |
| Apr 2026 | 61.6% | 6.8% | 6.8% | 3.7% | 3.7% | 5.7% | 2.5% | 4.3% | 2% | 0.74% | 0.74% | 0.91% | 0.5% |
| May 2026 | 56.9% | 7.6% | 11.4% | 3.4% | 4.2% | 4.3% | 2.8% | 4.7% | 1.9% | 0.69% | 0.69% | 0.69% | 0.56% |
| Jun 2026 | 64.4% | 7.1% | 5.8% | 3.2% | 3.9% | 4% | 2.6% | 4.4% | 2.1% | 0.78% | 0.64% | 0.78% | 0.43% |
| Jul 2026 | 65.1% | 7.1% | 4.8% | 2.6% | 3.9% | 4% | 3.2% | 4.4% | 2.1% | 0.79% | 0.64% | 0.79% | 0.43% |
| Aug 2026 | 63.7% | 8.6% | 4.7% | 2.6% | 3.8% | 3.9% | 3.1% | 4.5% | 2.1% | 0.94% | 0.77% | 0.77% | 0.52% |
| Sep 2026 | 64% | 8.6% | 5.7% | 3.9% | 3.9% | 3.3% | 3.2% | 3.1% | 2.1% | 0.77% | 0.52% | 0.52% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 2.7M | 0% | +0.3 points | |
| 2, held 2nd | 8.6% | 368K | 0% | 0 points | |
| 3, held 3rd | 5.7% | 246K | +22.4% | +1.1 points | |
| 4, moved from 8th to 4th | 3.9% | 165K | +50% | +1.3 pointsmoved from 8th to 4th | |
| 5, moved from 6th to 5th | 3.9% | 165K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.3% | 139K | -17.7% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.2% | 135K | 0% | 0 points | |
| 8, moved from 4th to 8th | 3.1% | 132K | -31.2% | -1.4 pointsmoved from 4th to 8th | |
| 9, held 9th | 2.1% | 90.5K | 0% | 0 points | |
| 10, held 10th | 0.77% | 33.1K | -18.3% | -0.2 points | |
| 11, held 11th | 0.52% | 22.2K | -32.9% | -0.3 points | |
| 12, held 12th | 0.52% | 22.2K | -32.9% | -0.3 points | |
| 13, held 13th | 0.52% | 22.2K | 0% | 0 points |
64%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Quince8.6%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Everlane5.7%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.
3.9%
Moved from 8th to 4th. 165K estimated branded searches, +50% vs prior month. Share +1.3 points.
3.9%
Moved from 6th to 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Pact3.3%
Moved from 5th to 6th. 139K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
7.
Kotn3.2%
Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.1%
Moved from 4th to 8th. 132K estimated branded searches, -31.2% vs prior month. Share -1.4 points.
2.1%
Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Outerknown0.77%
Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
11.
Christy Dawn0.52%
Held 11th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.
0.52%
Held 12th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.
13.
tentree0.52%
Held 13th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Girlfriend Collective and its closest rivals
- Girlfriend Collective vs Reformation: compare popularity
Girlfriend Collective vs Organic Basics: compare popularity- Girlfriend Collective vs Outerknown: compare popularity
- Girlfriend Collective vs Christy Dawn: compare popularity
- Girlfriend Collective vs tentree: compare popularity
- Compare Girlfriend Collective with any brand
Every comparison with Girlfriend Collective
12 comparisons
- Armedangels vs Girlfriend Collective
- Christy Dawn vs Girlfriend Collective
- EILEEN FISHER vs Girlfriend Collective
- Everlane vs Girlfriend Collective
- Girlfriend Collective vs Kotn
- Girlfriend Collective vs Organic Basics
- Girlfriend Collective vs Outerknown
- Girlfriend Collective vs Pact
- Girlfriend Collective vs Patagonia
- Girlfriend Collective vs Quince
- Girlfriend Collective vs Reformation
- Girlfriend Collective vs tentree
How has branded search demand for Girlfriend Collective changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Girlfriend Collective worldwide fell from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Girlfriend Collective fell from 10th to 12th among sustainable clothing brands worldwide.
How did search popularity change for sustainable clothing brands worldwide in September 2026?
6 changes
In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.
In September 2026, Everlane gained share of searches among sustainable clothing brands worldwide, from 4.7% to 5.7%.
In September 2026, Reformation lost share of searches among sustainable clothing brands worldwide, from 4.5% to 3.1%.
In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%.
Quince’s share of searches among sustainable clothing brands worldwide has gained ground for 3 months in a row, from 7.1% to 8.6% in September 2026.
Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
How are Girlfriend Collective’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Girlfriend Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- girlfriend collective
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