Kotn vs Outerknown:Which is more popular?
In September 2026, Kotn had more branded searches than Outerknown among sustainable clothing brands worldwide. Kotn had about 135,000 branded searches, while Outerknown had 33,100. Kotn made up 3.2% of all sustainable clothing brand searches we track, and Outerknown accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about sustainable clothing brands, Kotn appeared in three of the four answers and Outerknown in two. Kotn was mentioned before Outerknown in three out of four answers.
Who do people search for more?
Kotn, about 4 searches for every 1 for Outerknown
Who does AI mention more?
Kotn, mentioned in 3 of 4 answers, Outerknown in 2
Who does AI recommend more?
Kotn, named ahead of Outerknown in 3 of 4 answers
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Top sustainable clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kotn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Outerknown was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kotn was listed before Outerknown in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pact1st
Patagonia2nd
Quince3rd- Kotn4th
EILEEN FISHER5th
Reformation6th
Outerknown7th
Girlfriend Collective8th
Everlane9th
tentree10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- tentree1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sustainable clothing brands
4 answers
Asked ChatGPT
“Which sustainable clothing brands should I buy from?”
Asked ChatGPT
“What are the best sustainable clothing brands?”
Asked ChatGPT
“Where can I buy affordable sustainable clothing?”
Searched Google, AI Overview
“sustainable clothing brands”
Searched Google, AI Overview
“sustainable clothing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Kotn or Outerknown more popular in search?
This chart shows how often people search Google for Kotn and Outerknown by name. Each line represents a brand's share of searches for all 13 sustainable clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kotn, Outerknown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Quince | Everlane | Armedangels | EILEEN FISHER | Pact | Kotn | Reformation | Organic Basics | Outerknown | Christy Dawn | Girlfriend Collective | tentree |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 4.4% | 8% | 2.9% | 2.4% | 2.1% | 2% | 2.1% | 1.3% | 0.72% | 0.48% | 0.72% | 0.48% |
| Nov 2025 | 72.7% | 4.4% | 8% | 2.4% | 2.4% | 2.6% | 1.6% | 2% | 1.6% | 0.72% | 0.39% | 0.72% | 0.59% |
| Dec 2025 | 72% | 6.5% | 6.5% | 2.4% | 2.4% | 2.1% | 2.4% | 2.1% | 1.3% | 0.71% | 0.39% | 0.71% | 0.58% |
| Jan 2026 | 73.2% | 5.4% | 6.6% | 2.4% | 3% | 1.7% | 1.6% | 2.5% | 1.6% | 0.59% | 0.4% | 0.72% | 0.4% |
| Feb 2026 | 71.5% | 5.3% | 6.4% | 2.9% | 2.9% | 2.5% | 1.6% | 2.9% | 1.6% | 0.71% | 0.47% | 0.86% | 0.39% |
| Mar 2026 | 66.4% | 6% | 7.3% | 3.3% | 3.3% | 3.4% | 2.2% | 3.8% | 1.8% | 0.66% | 0.66% | 0.8% | 0.44% |
| Apr 2026 | 61.6% | 6.8% | 6.8% | 3.7% | 3.7% | 5.7% | 2.5% | 4.3% | 2% | 0.74% | 0.74% | 0.91% | 0.5% |
| May 2026 | 56.9% | 7.6% | 11.4% | 3.4% | 4.2% | 4.3% | 2.8% | 4.7% | 1.9% | 0.69% | 0.69% | 0.69% | 0.56% |
| Jun 2026 | 64.4% | 7.1% | 5.8% | 3.2% | 3.9% | 4% | 2.6% | 4.4% | 2.1% | 0.78% | 0.64% | 0.78% | 0.43% |
| Jul 2026 | 65.1% | 7.1% | 4.8% | 2.6% | 3.9% | 4% | 3.2% | 4.4% | 2.1% | 0.79% | 0.64% | 0.79% | 0.43% |
| Aug 2026 | 63.7% | 8.6% | 4.7% | 2.6% | 3.8% | 3.9% | 3.1% | 4.5% | 2.1% | 0.94% | 0.77% | 0.77% | 0.52% |
| Sep 2026 | 64% | 8.6% | 5.7% | 3.9% | 3.9% | 3.3% | 3.2% | 3.1% | 2.1% | 0.77% | 0.52% | 0.52% | 0.52% |
How has the Kotn and Outerknown comparison changed over the last 12 months?
3 findings
- Kotn was ahead of Outerknown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kotn’s share of searches among sustainable clothing brands worldwide moved from 2% to 3.2%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Outerknown’s share of searches among sustainable clothing brands worldwide moved from 0.72% to 0.77%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for sustainable clothing brands worldwide in September 2026?
3 changes
In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.
Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
Estimated monthly branded searches for Outerknown worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kotn’s and Outerknown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kotn
1 branded search term
- kotn
Outerknown
1 branded search term
- outerknown
Other head-to-heads among sustainable clothing brands
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