Brandwave

How popular isKotn?

In September 2026, people searched for Kotn by name about 135,000 times worldwide, a 22.7% increase from the previous year. These searches made up 3.2% of all global sustainable clothing brand searches, placing Kotn seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about sustainable clothing brands, Kotn appeared in three of the four answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Kotn is the seventh most searched of 13 competitors and the fourth most recommended in AI answers.

  1. PatagoniaShare of searches 64%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. QuinceShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. EverlaneShare of searches 5.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
  4. ArmedangelsShare of searches 3.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. KotnShare of searches 3.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

+8 more

Kotn website (opens in a new tab)

Follow Kotn and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kotn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kotn is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pact1st
  2. Patagonia2nd
  3. Quince3rd
  4. Kotn4th
  5. EILEEN FISHER5th
  6. Reformation6th
  7. Outerknown7th
  8. Girlfriend Collective8th
  9. Everlane9th
  10. tentree10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • tentree1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sustainable clothing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which sustainable clothing brands compete with Kotn?

Kotn against sustainable clothing brands worldwide, by month

Share of searches by month for Patagonia, Quince, Everlane, Armedangels, EILEEN FISHER, Pact, Kotn, Reformation, Organic Basics. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaQuinceEverlaneArmedangelsEILEEN FISHERPactKotnReformationOrganic BasicsOuterknownChristy DawnGirlfriend Collectivetentree
Oct 202572.5%4.4%8%2.9%2.4%2.1%2%2.1%1.3%0.72%0.48%0.72%0.48%
Nov 202572.7%4.4%8%2.4%2.4%2.6%1.6%2%1.6%0.72%0.39%0.72%0.59%
Dec 202572%6.5%6.5%2.4%2.4%2.1%2.4%2.1%1.3%0.71%0.39%0.71%0.58%
Jan 202673.2%5.4%6.6%2.4%3%1.7%1.6%2.5%1.6%0.59%0.4%0.72%0.4%
Feb 202671.5%5.3%6.4%2.9%2.9%2.5%1.6%2.9%1.6%0.71%0.47%0.86%0.39%
Mar 202666.4%6%7.3%3.3%3.3%3.4%2.2%3.8%1.8%0.66%0.66%0.8%0.44%
Apr 202661.6%6.8%6.8%3.7%3.7%5.7%2.5%4.3%2%0.74%0.74%0.91%0.5%
May 202656.9%7.6%11.4%3.4%4.2%4.3%2.8%4.7%1.9%0.69%0.69%0.69%0.56%
Jun 202664.4%7.1%5.8%3.2%3.9%4%2.6%4.4%2.1%0.78%0.64%0.78%0.43%
Jul 202665.1%7.1%4.8%2.6%3.9%4%3.2%4.4%2.1%0.79%0.64%0.79%0.43%
Aug 202663.7%8.6%4.7%2.6%3.8%3.9%3.1%4.5%2.1%0.94%0.77%0.77%0.52%
Sep 202664%8.6%5.7%3.9%3.9%3.3%3.2%3.1%2.1%0.77%0.52%0.52%0.52%

  1. 1.Patagonia

    64%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Quince

    8.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Everlane

    5.7%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Armedangels

    3.9%

    Moved from 8th to 4th. 165K estimated branded searches, +50% vs prior month. Share +1.3 points.

  5. 5.EILEEN FISHER

    3.9%

    Moved from 6th to 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pact

    3.3%

    Moved from 5th to 6th. 139K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  7. 7.Kotn

    3.2%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Reformation

    3.1%

    Moved from 4th to 8th. 132K estimated branded searches, -31.2% vs prior month. Share -1.4 points.

  9. 9.Organic Basics

    2.1%

    Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Outerknown

    0.77%

    Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  11. 11.Christy Dawn

    0.52%

    Held 11th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  12. 12.Girlfriend Collective

    0.52%

    Held 12th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  13. 13.tentree

    0.52%

    Held 13th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kotn and its closest rivals

Every comparison with Kotn

12 comparisons

How has branded search demand for Kotn changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kotn worldwide rose from 110K to 135K.
  • Across the 12 months ending September 2026, Kotn’s share of searches among sustainable clothing brands worldwide increased from 2% to 3.2%.
  • Across the 12 months ending September 2026, Kotn’s share of searches among sustainable clothing brands worldwide peaked at 3.2% in July 2026 and was lowest at 1.6% in February 2026.
  • Across the 12 months ending September 2026, Kotn rose from 8th to 7th among sustainable clothing brands worldwide.

How did search popularity change for sustainable clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.

  2. In September 2026, Everlane gained share of searches among sustainable clothing brands worldwide, from 4.7% to 5.7%.

  3. In September 2026, Reformation lost share of searches among sustainable clothing brands worldwide, from 4.5% to 3.1%.

  4. In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%.

  5. Quince’s share of searches among sustainable clothing brands worldwide has gained ground for 3 months in a row, from 7.1% to 8.6% in September 2026.

  6. Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

How are Kotn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kotn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kotn

Do you work for Kotn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kotn your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free