Brandwave

Christy Dawn vs Kotn:Which is more popular?

In September 2026, Kotn had more branded searches than Christy Dawn among sustainable clothing brands worldwide. Kotn had about 135,000 branded searches, while Christy Dawn had 22,200. Kotn made up 3.2% of all sustainable clothing brand searches we track, and Christy Dawn accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about sustainable clothing brands, Kotn appeared in three of the four answers and Christy Dawn in none.

Among sustainable clothing brands worldwide in September 2026

Who do people search for more?

Kotn, about 6 searches for every 1 for Christy Dawn

Kotn 135K searchesChristy Dawn 22.2K searches

Who does AI mention more?

Kotn, mentioned in 3 of 4 answers, Christy Dawn in 0

Kotn in 3 of 4Christy Dawn in 0 of 4

Who does AI recommend more?

Kotn, the only one of the two named

Kotn first in 3Christy Dawn never named

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Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kotn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Christy Dawn did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pact1st
  2. Patagonia2nd
  3. Quince3rd
  4. Kotn4th
  5. EILEEN FISHER5th
  6. Reformation6th
  7. Outerknown7th
  8. Girlfriend Collective8th
  9. Everlane9th
  10. +3 more
  11. Christy Dawn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Christy Dawn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sustainable clothing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Christy Dawn or Kotn more popular in search?

This chart shows how often people search Google for Christy Dawn and Kotn by name. Each line represents a brand's share of searches for all 13 sustainable clothing brands we track, month by month, from English-language searches worldwide.

Christy Dawn and Kotn among sustainable clothing brands worldwide, by month

Share of searches by month for Kotn, Christy Dawn. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaQuinceEverlaneArmedangelsEILEEN FISHERPactKotnReformationOrganic BasicsOuterknownChristy DawnGirlfriend Collectivetentree
Oct 202572.5%4.4%8%2.9%2.4%2.1%2%2.1%1.3%0.72%0.48%0.72%0.48%
Nov 202572.7%4.4%8%2.4%2.4%2.6%1.6%2%1.6%0.72%0.39%0.72%0.59%
Dec 202572%6.5%6.5%2.4%2.4%2.1%2.4%2.1%1.3%0.71%0.39%0.71%0.58%
Jan 202673.2%5.4%6.6%2.4%3%1.7%1.6%2.5%1.6%0.59%0.4%0.72%0.4%
Feb 202671.5%5.3%6.4%2.9%2.9%2.5%1.6%2.9%1.6%0.71%0.47%0.86%0.39%
Mar 202666.4%6%7.3%3.3%3.3%3.4%2.2%3.8%1.8%0.66%0.66%0.8%0.44%
Apr 202661.6%6.8%6.8%3.7%3.7%5.7%2.5%4.3%2%0.74%0.74%0.91%0.5%
May 202656.9%7.6%11.4%3.4%4.2%4.3%2.8%4.7%1.9%0.69%0.69%0.69%0.56%
Jun 202664.4%7.1%5.8%3.2%3.9%4%2.6%4.4%2.1%0.78%0.64%0.78%0.43%
Jul 202665.1%7.1%4.8%2.6%3.9%4%3.2%4.4%2.1%0.79%0.64%0.79%0.43%
Aug 202663.7%8.6%4.7%2.6%3.8%3.9%3.1%4.5%2.1%0.94%0.77%0.77%0.52%
Sep 202664%8.6%5.7%3.9%3.9%3.3%3.2%3.1%2.1%0.77%0.52%0.52%0.52%

How has the Christy Dawn and Kotn comparison changed over the last 12 months?

3 findings

How did search popularity change for sustainable clothing brands worldwide in September 2026?

3 changes

  1. In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.

  2. Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  3. Estimated monthly branded searches for Christy Dawn worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Christy Dawn’s and Kotn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Christy Dawn

1 branded search term

  • christy dawn

Kotn

1 branded search term

  • kotn

How the Brand Demand Index is measured

Other head-to-heads among sustainable clothing brands

Creator with pink hair and a pink jacket

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