Brandwave

How popular isOscar Health?

In September 2026, people searched for Oscar Health by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.6% of all global health insurance brand searches, placing Oscar Health sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about health insurance brands, Oscar Health appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Oscar Health is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. AXAShare of searches 27.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. UnitedHealthcareShare of searches 27.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Kaiser PermanenteShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Blue Cross Blue ShieldShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Oscar HealthShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+4 more

Oscar Health website (opens in a new tab)

Follow Oscar Health and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top health insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oscar Health was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Oscar Health is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blue Cross Blue Shield1st
  2. Kaiser Permanente2nd
  3. UnitedHealthcare3rd
  4. Oscar Health4th
  5. Aetna5th
  6. Cigna6th
  7. AXA–
  8. Humana–
  9. Bupa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blue Cross Blue Shield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaiser Permanente3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UnitedHealthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aetna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oscar Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AXA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Humana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which health insurance brands compete with Oscar Health?

Oscar Health against health insurance brands worldwide, by month

Share of searches by month for AXA, UnitedHealthcare, Kaiser Permanente, Blue Cross Blue Shield, Aetna, Oscar Health. The figures are in the table below the chart.

View monthly share of searches table
MonthAXAUnitedHealthcareKaiser PermanenteBlue Cross Blue ShieldAetnaOscar HealthCignaHumanaBupa
Oct 202526.8%18%26.8%21.9%2.4%2%1.3%0.73%0.06%
Nov 202529.1%16.1%29.1%19.7%2.2%2.2%0.97%0.65%0.07%
Dec 202529%16%29%19.6%2.2%2.6%0.96%0.64%0.07%
Jan 202629.5%16.2%24%24%2.2%2.7%0.8%0.65%0.07%
Feb 202627.9%15.4%27.9%22.8%2.1%2.5%0.76%0.62%0.08%
Mar 202632.2%14.5%26.2%21.5%1.9%2.4%0.71%0.58%0.08%
Apr 202628.8%13%28.8%23.6%1.7%2.6%0.78%0.52%0.07%
May 202632%14.4%26.2%21.6%1.9%2.4%0.87%0.58%0.08%
Jun 202629.7%20%24.4%20%2.2%2.2%0.81%0.54%0.07%
Jul 202629.8%20.1%24.4%20.1%2.2%2.2%0.66%0.54%0.07%
Aug 202627.1%27.1%22.2%18.3%2%2%0.74%0.49%0.06%
Sep 202627.2%27.2%22.3%18.3%2%1.6%0.74%0.49%0.08%

  1. 1.AXA

    27.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.UnitedHealthcare

    27.2%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Kaiser Permanente

    22.3%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Blue Cross Blue Shield

    18.3%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Aetna

    2%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Oscar Health

    1.6%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Cigna

    0.74%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Humana

    0.49%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bupa

    0.08%

    Held 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare popularity between Oscar Health and its closest rivals

Every comparison with Oscar Health

8 comparisons

How has branded search demand for Oscar Health changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oscar Health worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Oscar Health’s share of searches among health insurance brands worldwide peaked at 2.7% in January 2026 and was lowest at 1.6% in September 2026.

How did search popularity change for health insurance brands worldwide in September 2026?

6 changes

  1. UnitedHealthcare’s share of searches among health insurance brands worldwide has gained ground for 3 months in a row, from 20% to 27.2% in September 2026.

  2. Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Cigna worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Humana worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Oscar Health worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Kaiser Permanente worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are Oscar Health’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Oscar Health’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oscar health

Do you work for Oscar Health? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Oscar Health your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free