Brandwave

Kaiser Permanente vs Oscar Health:Which is more popular?

In September 2026, Kaiser Permanente had more branded searches than Oscar Health among health insurance brands worldwide. Kaiser Permanente had about 1 million branded searches, while Oscar Health had 74,000. Kaiser Permanente made up 22.3% of all health insurance brand searches we track, and Oscar Health accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about health insurance brands, Kaiser Permanente appeared in three of the five answers and Oscar Health in two. Kaiser Permanente was mentioned before Oscar Health in three out of four answers.

Among health insurance brands worldwide in September 2026

Who do people search for more?

Kaiser Permanente, about 14 searches for every 1 for Oscar Health

Kaiser Permanente 1M searchesOscar Health 74K searches

Who does AI mention more?

Kaiser Permanente, mentioned in 3 of 5 answers, Oscar Health in 2

Kaiser Permanente in 3 of 5Oscar Health in 2 of 5

Who does AI recommend more?

Kaiser Permanente, named ahead of Oscar Health in 3 of 4 answers

Kaiser Permanente first in 3Oscar Health first in 1

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Top health insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaiser Permanente was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oscar Health was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kaiser Permanente was listed before Oscar Health in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blue Cross Blue Shield1st
  2. Kaiser Permanente2nd
  3. UnitedHealthcare3rd
  4. Oscar Health4th
  5. Aetna5th
  6. Cigna6th
  7. AXA–
  8. Humana–
  9. Bupa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blue Cross Blue Shield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaiser Permanente3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UnitedHealthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aetna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oscar Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AXA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Humana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kaiser Permanente or Oscar Health more popular in search?

This chart shows how often people search Google for Kaiser Permanente and Oscar Health by name. Each line represents a brand's share of searches for all nine health insurance brands we track, month by month, from English-language searches worldwide.

Kaiser Permanente and Oscar Health among health insurance brands worldwide, by month

Share of searches by month for Kaiser Permanente, Oscar Health. The figures are in the table below the chart.

View monthly share of searches table
MonthAXAUnitedHealthcareKaiser PermanenteBlue Cross Blue ShieldAetnaOscar HealthCignaHumanaBupa
Oct 202526.8%18%26.8%21.9%2.4%2%1.3%0.73%0.06%
Nov 202529.1%16.1%29.1%19.7%2.2%2.2%0.97%0.65%0.07%
Dec 202529%16%29%19.6%2.2%2.6%0.96%0.64%0.07%
Jan 202629.5%16.2%24%24%2.2%2.7%0.8%0.65%0.07%
Feb 202627.9%15.4%27.9%22.8%2.1%2.5%0.76%0.62%0.08%
Mar 202632.2%14.5%26.2%21.5%1.9%2.4%0.71%0.58%0.08%
Apr 202628.8%13%28.8%23.6%1.7%2.6%0.78%0.52%0.07%
May 202632%14.4%26.2%21.6%1.9%2.4%0.87%0.58%0.08%
Jun 202629.7%20%24.4%20%2.2%2.2%0.81%0.54%0.07%
Jul 202629.8%20.1%24.4%20.1%2.2%2.2%0.66%0.54%0.07%
Aug 202627.1%27.1%22.2%18.3%2%2%0.74%0.49%0.06%
Sep 202627.2%27.2%22.3%18.3%2%1.6%0.74%0.49%0.08%

How has the Kaiser Permanente and Oscar Health comparison changed over the last 12 months?

3 findings

How did search popularity change for health insurance brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Oscar Health worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Kaiser Permanente worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kaiser Permanente’s and Oscar Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaiser Permanente

1 branded search term

  • kaiser permanente

Oscar Health

1 branded search term

  • oscar health

How the Brand Demand Index is measured

Other head-to-heads among health insurance brands

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