Brandwave

Aetna vs AXA:Which is more popular?

In September 2026, AXA had more branded searches than Aetna among health insurance brands worldwide. AXA had about 1.2 million branded searches, while Aetna had 90,500. AXA made up 27.2% of all health insurance brand searches we track, and Aetna accounted for 2%. When we asked ChatGPT and Google AI Overviews about health insurance brands, Aetna appeared in two of the five answers and AXA in none.

Among health insurance brands worldwide in September 2026

Who do people search for more?

AXA, about 13 searches for every 1 for Aetna

AXA 1.2M searchesAetna 90.5K searches

Who does AI mention more?

Aetna, mentioned in 2 of 5 answers, AXA in 0

Aetna in 2 of 5AXA in 0 of 5

Who does AI recommend more?

Aetna, the only one of the two named

Aetna first in 2AXA never named

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Top health insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aetna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AXA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blue Cross Blue Shield1st
  2. Kaiser Permanente2nd
  3. UnitedHealthcare3rd
  4. Oscar Health4th
  5. Aetna5th
  6. Cigna6th
  7. AXA–
  8. Humana–
  9. Bupa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blue Cross Blue Shield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaiser Permanente3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UnitedHealthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aetna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oscar Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AXA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Humana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about health insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aetna or AXA more popular in search?

This chart shows how often people search Google for Aetna and AXA by name. Each line represents a brand's share of searches for all nine health insurance brands we track, month by month, from English-language searches worldwide.

Aetna and AXA among health insurance brands worldwide, by month

Share of searches by month for AXA, Aetna. The figures are in the table below the chart.

View monthly share of searches table
MonthAXAUnitedHealthcareKaiser PermanenteBlue Cross Blue ShieldAetnaOscar HealthCignaHumanaBupa
Oct 202526.8%18%26.8%21.9%2.4%2%1.3%0.73%0.06%
Nov 202529.1%16.1%29.1%19.7%2.2%2.2%0.97%0.65%0.07%
Dec 202529%16%29%19.6%2.2%2.6%0.96%0.64%0.07%
Jan 202629.5%16.2%24%24%2.2%2.7%0.8%0.65%0.07%
Feb 202627.9%15.4%27.9%22.8%2.1%2.5%0.76%0.62%0.08%
Mar 202632.2%14.5%26.2%21.5%1.9%2.4%0.71%0.58%0.08%
Apr 202628.8%13%28.8%23.6%1.7%2.6%0.78%0.52%0.07%
May 202632%14.4%26.2%21.6%1.9%2.4%0.87%0.58%0.08%
Jun 202629.7%20%24.4%20%2.2%2.2%0.81%0.54%0.07%
Jul 202629.8%20.1%24.4%20.1%2.2%2.2%0.66%0.54%0.07%
Aug 202627.1%27.1%22.2%18.3%2%2%0.74%0.49%0.06%
Sep 202627.2%27.2%22.3%18.3%2%1.6%0.74%0.49%0.08%

How has the Aetna and AXA comparison changed over the last 12 months?

3 findings
  • AXA was ahead of Aetna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aetna’s share of searches among health insurance brands worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, AXA’s share of searches among health insurance brands worldwide moved from 26.8% to 27.2%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for health insurance brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Aetna worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aetna’s and AXA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aetna

1 branded search term

  • aetna insurance

AXA

1 branded search term

  • axa

How the Brand Demand Index is measured

Other head-to-heads among health insurance brands

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