Brandwave

Oscar Health vs UnitedHealthcare:Which is searched more?

In September 2026, UnitedHealthcare had more branded searches than Oscar Health among health insurance brands worldwide. UnitedHealthcare had about 1.2 million branded searches, while Oscar Health had 74,000. UnitedHealthcare made up 27.2% of all health insurance brand searches we track, and Oscar Health accounted for 1.6%. These are worldwide searches for English-language branded terms.

Share of searches among health insurance brands worldwide in September 2026Is Oscar Health or UnitedHealthcare more popular in search?
Oscar Health1.6%74K searches
vs
UnitedHealthcare27.2%1.2M searches

Follow Oscar Health vs UnitedHealthcare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Oscar Health or UnitedHealthcare more popular in search?

Compare the health insurance brands finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oscar Health and UnitedHealthcare among health insurance brands worldwide, by month

Share of searches by month for UnitedHealthcare, Oscar Health. The figures are in the table below the chart.

View monthly share of searches table
MonthAXAUnitedHealthcareKaiser PermanenteBlue Cross Blue ShieldAetnaOscar HealthCignaHumanaBupa
Oct 202526.8%18%26.8%21.9%2.4%2%1.3%0.73%0.06%
Nov 202529.1%16.1%29.1%19.7%2.2%2.2%0.97%0.65%0.07%
Dec 202529%16%29%19.6%2.2%2.6%0.96%0.64%0.07%
Jan 202629.5%16.2%24%24%2.2%2.7%0.8%0.65%0.07%
Feb 202627.9%15.4%27.9%22.8%2.1%2.5%0.76%0.62%0.08%
Mar 202632.2%14.5%26.2%21.5%1.9%2.4%0.71%0.58%0.08%
Apr 202628.8%13%28.8%23.6%1.7%2.6%0.78%0.52%0.07%
May 202632%14.4%26.2%21.6%1.9%2.4%0.87%0.58%0.08%
Jun 202629.7%20%24.4%20%2.2%2.2%0.81%0.54%0.07%
Jul 202629.8%20.1%24.4%20.1%2.2%2.2%0.66%0.54%0.07%
Aug 202627.1%27.1%22.2%18.3%2%2%0.74%0.49%0.06%
Sep 202627.2%27.2%22.3%18.3%2%1.6%0.74%0.49%0.08%

How has the Oscar Health and UnitedHealthcare comparison changed over the last 12 months?

3 findings

How did search popularity change for health insurance brands worldwide in September 2026?

2 changes

  1. UnitedHealthcare’s share of searches among health insurance brands worldwide has gained ground for 3 months in a row, from 20% to 27.2% in September 2026.

  2. Estimated monthly branded searches for Oscar Health worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oscar Health’s and UnitedHealthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oscar Health

1 branded search term

  • oscar health

UnitedHealthcare

1 branded search term

  • united healthcare

How the Brand Demand Index is measured

Other head-to-heads among health insurance brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free