Cigna vs Oscar Health:Which is more popular?
In September 2026, Oscar Health had more branded searches than Cigna among health insurance brands worldwide. Oscar Health had about 74,000 branded searches, while Cigna had 33,100. Oscar Health made up 1.6% of all health insurance brand searches we track, and Cigna accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about health insurance brands, Cigna and Oscar Health each appeared in two of the five answers. Cigna and Oscar Health were each mentioned first in two of the four answers.
Who do people search for more?
Oscar Health, about 2 searches for every 1 for Cigna
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top health insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cigna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oscar Health was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cigna and Oscar Health were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blue Cross Blue Shield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kaiser Permanente3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UnitedHealthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aetna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oscar Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cigna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Humana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bupa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about health insurance brands
5 answers
Asked ChatGPT
“Which health insurance brand should I use?”
Asked ChatGPT
“What are the best health insurance brands?”
Asked ChatGPT
“What's the best health insurance brand for employee benefits?”
Searched Google, AI Overview
“best health insurance”
Searched Google, AI Overview
“group health insurance”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cigna or Oscar Health more popular in search?
This chart shows how often people search Google for Cigna and Oscar Health by name. Each line represents a brand's share of searches for all nine health insurance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oscar Health, Cigna. The figures are in the table below the chart.
View monthly share of searches table
| Month | AXA | UnitedHealthcare | Kaiser Permanente | Blue Cross Blue Shield | Aetna | Oscar Health | Cigna | Humana | Bupa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 18% | 26.8% | 21.9% | 2.4% | 2% | 1.3% | 0.73% | 0.06% |
| Nov 2025 | 29.1% | 16.1% | 29.1% | 19.7% | 2.2% | 2.2% | 0.97% | 0.65% | 0.07% |
| Dec 2025 | 29% | 16% | 29% | 19.6% | 2.2% | 2.6% | 0.96% | 0.64% | 0.07% |
| Jan 2026 | 29.5% | 16.2% | 24% | 24% | 2.2% | 2.7% | 0.8% | 0.65% | 0.07% |
| Feb 2026 | 27.9% | 15.4% | 27.9% | 22.8% | 2.1% | 2.5% | 0.76% | 0.62% | 0.08% |
| Mar 2026 | 32.2% | 14.5% | 26.2% | 21.5% | 1.9% | 2.4% | 0.71% | 0.58% | 0.08% |
| Apr 2026 | 28.8% | 13% | 28.8% | 23.6% | 1.7% | 2.6% | 0.78% | 0.52% | 0.07% |
| May 2026 | 32% | 14.4% | 26.2% | 21.6% | 1.9% | 2.4% | 0.87% | 0.58% | 0.08% |
| Jun 2026 | 29.7% | 20% | 24.4% | 20% | 2.2% | 2.2% | 0.81% | 0.54% | 0.07% |
| Jul 2026 | 29.8% | 20.1% | 24.4% | 20.1% | 2.2% | 2.2% | 0.66% | 0.54% | 0.07% |
| Aug 2026 | 27.1% | 27.1% | 22.2% | 18.3% | 2% | 2% | 0.74% | 0.49% | 0.06% |
| Sep 2026 | 27.2% | 27.2% | 22.3% | 18.3% | 2% | 1.6% | 0.74% | 0.49% | 0.08% |
How has the Cigna and Oscar Health comparison changed over the last 12 months?
3 findings
- Oscar Health was ahead of Cigna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cigna’s share of searches among health insurance brands worldwide moved from 1.3% to 0.74%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, Oscar Health’s share of searches among health insurance brands worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for health insurance brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Cigna worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.
Estimated monthly branded searches for Oscar Health worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cigna’s and Oscar Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cigna
1 branded search term
- cigna insurance
Oscar Health
1 branded search term
- oscar health
Other head-to-heads among health insurance brands
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