Brandwave

How popular isOrvis?

In October 2026, people searched for Orvis by name about 9,800 times worldwide, a 10.9% decrease from the previous year. These searches made up 4.9% of all global fishing wader brand searches, placing Orvis third out of five brands. When we asked both ChatGPT and Google AI Overviews about fishing wader brands, Orvis appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Orvis is the third most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. SimmsShare of searches 81.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Frogg ToggsShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. OrvisShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. RedingtonShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CaddisShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fishing wader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orvis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Orvis is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simms1st
  2. Orvis2nd
  3. Frogg Toggs3rd
  4. Redington–
  5. Caddis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Orvis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frogg Toggs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caddis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fishing wader brands

5 answers

  • Asked ChatGPT

    “What are the best fishing waders?”

    1. 1Orvis
    2. 2Frogg Toggs
    3. 3Simms

  • Asked ChatGPT

    “Which waders last longest for fly fishing?”

    1. 1Simms
    2. 2Orvis

  • Asked ChatGPT

    “What breathable waders are worth buying?”

    1. 1Simms
    2. 2Orvis
    3. 3Frogg Toggs

  • Searched Google, AI Overview

    “waders”

    1. 1Simms

  • Searched Google, AI Overview

    “best waders”

    1. 1Simms
    2. 2Orvis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Orvis compared with other fishing wader brands worldwide?

Orvis against fishing wader brands worldwide, by month

Share of searches by month for Simms, Frogg Toggs, Orvis. The figures are in the table below the chart.

View monthly share of searches table
MonthSimmsFrogg ToggsOrvisRedingtonCaddis
Nov 202578.4%12.6%5.6%2.5%0.85%
Dec 202580.4%12.4%4.5%2%0.74%
Jan 202685%9.1%3.3%1.8%0.81%
Feb 202685.5%7.5%4.1%2.2%0.82%
Mar 202684.9%6.3%5.2%2.8%0.84%
Apr 202683.6%7.6%5.1%2.7%0.94%
May 202685.3%6.3%5.2%2.3%0.85%
Jun 202688%5.2%4.2%1.8%0.84%
Jul 202687%6%4%2.1%0.97%
Aug 202687.6%6.5%3.6%1.6%0.71%
Sep 202685.3%7.8%4.2%1.8%0.85%
Oct 202681.1%11.1%4.9%1.7%1.2%

  1. 1.Simms

    81.1%

    Held 1st. 88.8K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Frogg Toggs

    11.1%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +3.3 points.

  3. 3.Orvis

    4.9%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  4. 4.Redington

    1.7%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Caddis

    1.2%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.3 points.

Compare popularity between Orvis and its closest rivals

Every comparison with Orvis

13 comparisons

How has branded search demand for Orvis changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Orvis worldwide fell from 11K to 9.8K.
  • Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide decreased from 5.6% to 4.9%.
  • Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide peaked at 5.6% in November 2025 and was lowest at 3.3% in January 2026.

How did search popularity change for fishing wader brands worldwide in October 2026?

5 changes

  1. In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%.

  2. In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%.

  3. In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%.

  4. Estimated monthly branded searches for Caddis worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.

  5. Estimated monthly branded searches for Redington worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.

How are Orvis’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Orvis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • orvis fly rod
  • orvis waders

Do you work for Orvis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Orvis compete?

Orvis is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fishing wader brands3rd of 54.9%Shown above
Fly rod brands3rd of 1110.7%Show ranking
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Is Orvis your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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