Fishing wader brands:Which are most popular?

Name: Fishing wader brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Simms was the most searched fishing wader brand worldwide, accounting for 81.1% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Simms showed up in every answer. Simms was recommended most often, coming first in two out of three responses that gave a list.

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Top fishing wader brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Simms appeared every time. Simms was recommended most often, coming first in two out of three answers that gave a list. Orvis was second, and Frogg Toggs was third. Redington, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Simms	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Orvis	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Frogg Toggs	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Redington	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Caddis	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Simms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Orvis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frogg Toggs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Redington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caddis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fishing wader brands

5 answers

Asked ChatGPT
“What are the best fishing waders?”
1. 1Orvis
2. 2Frogg Toggs
3. 3Simms
Asked ChatGPT
“Which waders last longest for fly fishing?”
1. 1Simms
2. 2Orvis
Asked ChatGPT
“What breathable waders are worth buying?”
1. 1Simms
2. 2Orvis
3. 3Frogg Toggs
Searched Google, AI Overview
“waders”
1. 1Simms
Searched Google, AI Overview
“best waders”
1. 1Simms
2. 2Orvis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which fishing wader brands do people search for most?

This chart shows how often people search Google for each fishing wader brand by name. Each line represents a brand's share of searches for all five fishing wader brands we track, month by month, from English-language searches worldwide.

Share of searches among fishing wader brands worldwide, by month

Month	Simms	Frogg Toggs	Orvis	Redington	Caddis
Nov 2025	78.4%	12.6%	5.6%	2.5%	0.85%
Dec 2025	80.4%	12.4%	4.5%	2%	0.74%
Jan 2026	85%	9.1%	3.3%	1.8%	0.81%
Feb 2026	85.5%	7.5%	4.1%	2.2%	0.82%
Mar 2026	84.9%	6.3%	5.2%	2.8%	0.84%
Apr 2026	83.6%	7.6%	5.1%	2.7%	0.94%
May 2026	85.3%	6.3%	5.2%	2.3%	0.85%
Jun 2026	88%	5.2%	4.2%	1.8%	0.84%
Jul 2026	87%	6%	4%	2.1%	0.97%
Aug 2026	87.6%	6.5%	3.6%	1.6%	0.71%
Sep 2026	85.3%	7.8%	4.2%	1.8%	0.85%
Oct 2026	81.1%	11.1%	4.9%	1.7%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Simms	81.1%	88.8K	0%	-4.2 points
2, held 2nd	Frogg Toggs	11.1%	12.1K	+49.4%	+3.3 points
3, held 3rd	Orvis	4.9%	5.4K	+22.7%	+0.7 points
4, held 4th	Redington Far Bank Enterprises	1.7%	1.9K	0%	-0.1 points
5, held 5th	Caddis	1.2%	1.3K	+47.7%	+0.3 points

1.Simms
81.1%
Held 1st. 88.8K estimated branded searches, 0% vs prior month. Share -4.2 points.
2.Frogg Toggs
11.1%
Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +3.3 points.
3.Orvis
4.9%
Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
4.Redington
1.7%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Caddis
1.2%
Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.3 points.

Which brand is most popular in search among fishing wader brands worldwide?

5 brands

In October 2026, Simms was the most searched among fishing wader brands worldwide, with an estimated 88.8K branded searches, 81.1% of all searches for the five tracked by the Brandwave Brand Demand Index. Frogg Toggs is in 2nd place, 70 percentage points behind at 11.1%.

Global fishing wader brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Simms	78.4% → 81.1%	88%Jun 2026	78.4%Nov 2025	1st
Frogg Toggs	12.6% → 11.1%	12.6%Nov 2025	5.2%Jun 2026	2nd
Orvis	5.6% → 4.9%	5.6%Nov 2025	3.3%Jan 2026	3rd
Redington	2.5% → 1.7%	2.8%Mar 2026	1.6%Aug 2026	4th
Caddis	0.85% → 1.2%	1.2%Oct 2026	0.71%Aug 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide increased from 78.4% to 81.1%.
Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide decreased from 12.6% to 11.1%.
Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide decreased from 5.6% to 4.9%.
Across the 12 months ending October 2026, Redington’s share of searches among fishing wader brands worldwide decreased from 2.5% to 1.7%.
Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide peaked at 88% in June 2026 and was lowest at 78.4% in November 2025.
Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide peaked at 12.6% in November 2025 and was lowest at 5.2% in June 2026.
Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide peaked at 5.6% in November 2025 and was lowest at 3.3% in January 2026.
Across the 12 months ending October 2026, Redington’s share of searches among fishing wader brands worldwide peaked at 2.8% in March 2026 and was lowest at 1.6% in August 2026.
Across the 12 months ending October 2026, Caddis held steady: its share of searches among fishing wader brands worldwide moved less than 0.5 percentage points.

How did search popularity change for fishing wader brands worldwide in October 2026?

5 changes

In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%.
In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%.
In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%.
Estimated monthly branded searches for Caddis worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
Estimated monthly branded searches for Redington worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.

How are branded searches counted for fishing wader brands?

6 search terms

Each brand's share of searches among fishing wader brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.