Orvis vs Simms:Which is more popular?
In October 2026, Simms had more branded searches than Orvis among fishing wader brands worldwide. Simms had about 88,800 branded searches, while Orvis had 5,400. Simms made up 81.1% of all fishing wader brand searches we track, and Orvis accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fishing wader brands, Simms appeared in all five answers and Orvis in four. Simms was mentioned before Orvis in two out of three answers.
Who do people search for more?
Simms, about 16 searches for every 1 for Orvis
Who does AI mention more?
Simms, mentioned in every answer we collected
Who does AI recommend more?
Simms, named ahead of Orvis in 2 of 3 answers
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Top fishing wader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simms appeared in all five answers. Orvis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simms was listed before Orvis in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Simms1st
Orvis2nd
Frogg Toggs3rd
Redington–
Caddis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Orvis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frogg Toggs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Redington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caddis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fishing wader brands
5 answers
Asked ChatGPT
“What are the best fishing waders?”
Asked ChatGPT
“Which waders last longest for fly fishing?”
Asked ChatGPT
“What breathable waders are worth buying?”
Searched Google, AI Overview
“waders”
Searched Google, AI Overview
“best waders”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Orvis or Simms more popular in search?
This chart shows how often people search Google for Orvis and Simms by name. Each line represents a brand's share of searches for all five fishing wader brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Simms, Orvis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simms | Frogg Toggs | Orvis | Redington | Caddis |
|---|---|---|---|---|---|
| Nov 2025 | 78.4% | 12.6% | 5.6% | 2.5% | 0.85% |
| Dec 2025 | 80.4% | 12.4% | 4.5% | 2% | 0.74% |
| Jan 2026 | 85% | 9.1% | 3.3% | 1.8% | 0.81% |
| Feb 2026 | 85.5% | 7.5% | 4.1% | 2.2% | 0.82% |
| Mar 2026 | 84.9% | 6.3% | 5.2% | 2.8% | 0.84% |
| Apr 2026 | 83.6% | 7.6% | 5.1% | 2.7% | 0.94% |
| May 2026 | 85.3% | 6.3% | 5.2% | 2.3% | 0.85% |
| Jun 2026 | 88% | 5.2% | 4.2% | 1.8% | 0.84% |
| Jul 2026 | 87% | 6% | 4% | 2.1% | 0.97% |
| Aug 2026 | 87.6% | 6.5% | 3.6% | 1.6% | 0.71% |
| Sep 2026 | 85.3% | 7.8% | 4.2% | 1.8% | 0.85% |
| Oct 2026 | 81.1% | 11.1% | 4.9% | 1.7% | 1.2% |
How has branded search for Orvis and Simms changed worldwide over the last 12 months?
3 findings
- Simms was ahead of Orvis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide moved from 5.6% to 4.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide moved from 78.4% to 81.1%, and its estimated monthly branded searches moved from 92.1K to 88.8K.
How did search popularity change for fishing wader brands worldwide in October 2026?
2 changes
In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%.
In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%.
How are Orvis’ and Simms’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Orvis’ and Simms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fishing wader brands
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