Brandwave

Frogg Toggs vs Orvis:Which is more popular?

In October 2026, Frogg Toggs had more branded searches than Orvis among fishing wader brands worldwide. Frogg Toggs had about 12,100 branded searches, while Orvis had 5,400. Frogg Toggs made up 11.1% of all fishing wader brand searches we track, and Orvis accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fishing wader brands, Orvis appeared in four of the five answers and Frogg Toggs in two. Orvis was mentioned before Frogg Toggs in every answer.

Among fishing wader brands worldwide in October 2026

Who do people search for more?

Frogg Toggs, about 2 searches for every 1 for Orvis

Frogg Toggs 12.1K searchesOrvis 5.4K searches

Who does AI mention more?

Orvis, mentioned in 4 of 5 answers, Frogg Toggs in 2

Orvis in 4 of 5Frogg Toggs in 2 of 5

Who does AI recommend more?

Orvis, named ahead of Frogg Toggs in every answer

Orvis first in 3Frogg Toggs never first

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Top fishing wader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orvis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frogg Toggs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orvis was listed before Frogg Toggs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simms1st
  2. Orvis2nd
  3. Frogg Toggs3rd
  4. Redington–
  5. Caddis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Orvis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frogg Toggs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caddis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fishing wader brands

5 answers

  • Asked ChatGPT

    “What are the best fishing waders?”

    1. 1Orvis
    2. 2Frogg Toggs
    3. 3Simms

  • Asked ChatGPT

    “Which waders last longest for fly fishing?”

    1. 1Simms
    2. 2Orvis

  • Asked ChatGPT

    “What breathable waders are worth buying?”

    1. 1Simms
    2. 2Orvis
    3. 3Frogg Toggs

  • Searched Google, AI Overview

    “waders”

    1. 1Simms

  • Searched Google, AI Overview

    “best waders”

    1. 1Simms
    2. 2Orvis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Frogg Toggs or Orvis more popular in search?

This chart shows how often people search Google for Frogg Toggs and Orvis by name. Each line represents a brand's share of searches for all five fishing wader brands we track, month by month, from English-language searches worldwide.

Frogg Toggs and Orvis among fishing wader brands worldwide, by month

Share of searches by month for Frogg Toggs, Orvis. The figures are in the table below the chart.

View monthly share of searches table
MonthSimmsFrogg ToggsOrvisRedingtonCaddis
Nov 202578.4%12.6%5.6%2.5%0.85%
Dec 202580.4%12.4%4.5%2%0.74%
Jan 202685%9.1%3.3%1.8%0.81%
Feb 202685.5%7.5%4.1%2.2%0.82%
Mar 202684.9%6.3%5.2%2.8%0.84%
Apr 202683.6%7.6%5.1%2.7%0.94%
May 202685.3%6.3%5.2%2.3%0.85%
Jun 202688%5.2%4.2%1.8%0.84%
Jul 202687%6%4%2.1%0.97%
Aug 202687.6%6.5%3.6%1.6%0.71%
Sep 202685.3%7.8%4.2%1.8%0.85%
Oct 202681.1%11.1%4.9%1.7%1.2%

How has branded search for Frogg Toggs and Orvis changed worldwide over the last 12 months?

3 findings
  • Frogg Toggs was ahead of Orvis in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide moved from 12.6% to 11.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide moved from 5.6% to 4.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for fishing wader brands worldwide in October 2026?

2 changes

  1. In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%.

  2. In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%.

How are Frogg Toggs’ and Orvis’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frogg Toggs’ and Orvis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frogg Toggs

1 branded search term

  • frogg toggs waders

Orvis

1 branded search term

  • orvis waders

How the Brand Demand Index is measured

Other head-to-heads among fishing wader brands

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