Brandwave

How popular isFrogg Toggs?

In October 2026, people searched for Frogg Toggs by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 11.1% of all global fishing wader brand searches, placing Frogg Toggs second out of five brands. When we asked both ChatGPT and Google AI Overviews about fishing wader brands, Frogg Toggs appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

Frogg Toggs is the second most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. SimmsShare of searches 81.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Frogg ToggsShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. OrvisShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. RedingtonShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CaddisShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Frogg Toggs website (opens in a new tab)

Follow Frogg Toggs and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top fishing wader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frogg Toggs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frogg Toggs is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simms1st
  2. Orvis2nd
  3. Frogg Toggs3rd
  4. Redington–
  5. Caddis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Orvis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frogg Toggs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caddis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fishing wader brands

5 answers

  • Asked ChatGPT

    “What are the best fishing waders?”

    1. 1Orvis
    2. 2Frogg Toggs
    3. 3Simms

  • Asked ChatGPT

    “Which waders last longest for fly fishing?”

    1. 1Simms
    2. 2Orvis

  • Asked ChatGPT

    “What breathable waders are worth buying?”

    1. 1Simms
    2. 2Orvis
    3. 3Frogg Toggs

  • Searched Google, AI Overview

    “waders”

    1. 1Simms

  • Searched Google, AI Overview

    “best waders”

    1. 1Simms
    2. 2Orvis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Frogg Toggs compared with other fishing wader brands worldwide?

Frogg Toggs against fishing wader brands worldwide, by month

Share of searches by month for Simms, Frogg Toggs, Orvis. The figures are in the table below the chart.

View monthly share of searches table
MonthSimmsFrogg ToggsOrvisRedingtonCaddis
Nov 202578.4%12.6%5.6%2.5%0.85%
Dec 202580.4%12.4%4.5%2%0.74%
Jan 202685%9.1%3.3%1.8%0.81%
Feb 202685.5%7.5%4.1%2.2%0.82%
Mar 202684.9%6.3%5.2%2.8%0.84%
Apr 202683.6%7.6%5.1%2.7%0.94%
May 202685.3%6.3%5.2%2.3%0.85%
Jun 202688%5.2%4.2%1.8%0.84%
Jul 202687%6%4%2.1%0.97%
Aug 202687.6%6.5%3.6%1.6%0.71%
Sep 202685.3%7.8%4.2%1.8%0.85%
Oct 202681.1%11.1%4.9%1.7%1.2%

  1. 1.Simms

    81.1%

    Held 1st. 88.8K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Frogg Toggs

    11.1%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +3.3 points.

  3. 3.Orvis

    4.9%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  4. 4.Redington

    1.7%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Caddis

    1.2%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.3 points.

Compare popularity between Frogg Toggs and its closest rivals

Every comparison with Frogg Toggs

4 comparisons

How has branded search demand for Frogg Toggs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Frogg Toggs worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide decreased from 12.6% to 11.1%.
  • Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide peaked at 12.6% in November 2025 and was lowest at 5.2% in June 2026.

How did search popularity change for fishing wader brands worldwide in October 2026?

5 changes

  1. In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%.

  2. In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%.

  3. In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%.

  4. Estimated monthly branded searches for Caddis worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.

  5. Estimated monthly branded searches for Redington worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.

How are Frogg Toggs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Frogg Toggs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frogg toggs waders

Do you work for Frogg Toggs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Frogg Toggs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free