Fly rod brands:Which are most popular?

Name: Fly rod brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Sage was the most searched fly rod brand worldwide, accounting for 19.1% of all searches among the 11 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Orvis and Redington showed up in every answer. Orvis was recommended most often, coming first in one out of five responses.

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Top fly rod brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Orvis and Redington appeared every time. Orvis was recommended most often, coming first in one out of five answers. Redington was second, and Sage was third. Temple Fork Outfitters, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Orvis	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Redington	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Sage	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Echo	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Scott	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Winston	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Thomas & Thomas	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hardy	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
G. Loomis	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Douglas	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Temple Fork Outfitters	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Orvis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Echo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scott1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Winston1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas & Thomas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hardy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
G. Loomis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Douglas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Temple Fork Outfitters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fly rod brands

5 answers

Asked ChatGPT
“What's the best fly rod for beginners?”
1. 1Echo
2. 2Orvis
3. 3Redington
Asked ChatGPT
“Which fly rod brands are the best?”
1. 1Sage
2. 2Scott
3. 3G. Loomis
4. 4Orvis
5. 5Winston
6. 6Thomas & Thomas
7. 7Redington
8. 8Echo
9. 9Douglas
Asked ChatGPT
“What fly rod should I buy for trout?”
1. 1Orvis
2. 2Redington
3. 3Sage
Searched Google, AI Overview
“fly fishing rod”
1. 1Redington
2. 2Orvis
Searched Google, AI Overview
“fly rod”
1. 1Redington
2. 2Orvis
3. 3Hardy

Not named in any answer:

Temple Fork Outfitters

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which fly rod brands do people search for most?

This chart shows how often people search Google for each fly rod brand by name. Each line represents a brand's share of searches for all 11 fly rod brands we track, month by month, from English-language searches worldwide.

Share of searches among fly rod brands worldwide, by month

Month	Sage	Temple Fork Outfitters	Orvis	Redington	Scott	Echo	Winston	Thomas & Thomas	Hardy	G. Loomis	Douglas
Nov 2025	21%	15.3%	9.2%	11.3%	13.9%	9.2%	6.1%	5%	4%	2.1%	2.7%
Dec 2025	21.2%	15.5%	11.4%	11.4%	11.4%	9.3%	5.1%	5.1%	4%	2.8%	2.8%
Jan 2026	20.8%	15.2%	9.2%	11.3%	11.3%	9.2%	6%	6%	5%	3.3%	2.7%
Feb 2026	21.6%	15.8%	9.5%	11.7%	11.7%	9.5%	5.2%	5.2%	4.1%	2.8%	2.8%
Mar 2026	19.8%	18.4%	11.1%	13.6%	9%	9%	4.9%	4.9%	4%	2.7%	2.7%
Apr 2026	20.3%	16.8%	11.3%	11.3%	9.3%	9.3%	5%	6.2%	5%	2.7%	2.7%
May 2026	19.6%	18.3%	11%	13.5%	9%	9%	4.8%	4.8%	4.8%	2.7%	2.7%
Jun 2026	19.1%	17.8%	10.7%	13.1%	10.7%	8.7%	5.8%	4.7%	3.9%	3.1%	2.6%
Jul 2026	19.7%	18.3%	11%	13.5%	9%	9%	4.8%	4.8%	4%	2.7%	3.2%
Aug 2026	19.8%	18.4%	11.1%	13.6%	9%	9%	4.9%	4.9%	4%	2.7%	2.7%
Sep 2026	18%	17.5%	11.8%	11.8%	9.6%	9.6%	6.4%	5.3%	4.2%	2.9%	2.9%
Oct 2026	19.1%	15.7%	10.7%	10.7%	10.7%	8.7%	7%	5.8%	4.6%	3.9%	3.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Sage Far Bank Enterprises	19.1%	7.9K	-3.7%	+1.1 points
2, held 2nd	Temple Fork Outfitters	15.7%	6.5K	-18.8%	-1.8 points
3, held 3rd	Orvis	10.7%	4.4K	-18.5%	-1.2 points
4, held 4th	Redington Far Bank Enterprises	10.7%	4.4K	-18.5%	-1.2 points
5, moved from 6th to 5th	ScottScott Fly Rod Company	10.7%	4.4K	0%	+1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	EchoEcho Fly Fishing	8.7%	3.6K	-18.2%	-0.9 pointsmoved from 5th to 6th
7, held 7th	WinstonR.L. Winston Rod Company	7%	2.9K	0%	+0.7 points
8, held 8th	Thomas & Thomas	5.8%	2.4K	0%	+0.5 points
9, held 9th	Hardy	4.6%	1.9K	0%	+0.4 points
10, moved from 11th to 10th	G. Loomis	3.9%	1.6K	+23.1%	+1 pointsmoved from 11th to 10th
11, moved from 10th to 11th	DouglasDouglas Outdoors	3.1%	1.3K	0%	+0.3 pointsmoved from 10th to 11th

1.Sage
19.1%
Held 1st. 7.9K estimated branded searches, -3.7% vs prior month. Share +1.1 points.
2.Temple Fork Outfitters
15.7%
Held 2nd. 6.5K estimated branded searches, -18.8% vs prior month. Share -1.8 points.
3.Orvis
10.7%
Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
4.Redington
10.7%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
5.Scott
10.7%
Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +1 points.
6.Echo
8.7%
Moved from 5th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
7.Winston
7%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.Thomas & Thomas
5.8%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
9.Hardy
4.6%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.G. Loomis
3.9%
Moved from 11th to 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.
11.Douglas
3.1%
Moved from 10th to 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

G. Loomis sells other things too, so only its searches that name this product count here, like “g loomis fly rod”.

Which brand is most popular in search among fly rod brands worldwide?

11 brands

In October 2026, Sage was the most searched among fly rod brands worldwide, with an estimated 7.9K branded searches, 19.1% of all searches for the 11 tracked by the Brandwave Brand Demand Index. Temple Fork Outfitters is in 2nd place, 3.4 percentage points behind at 15.7%.

Global fly rod brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Sage	21% → 19.1%	21.6%Feb 2026	18%Sep 2026	1st
Temple Fork Outfitters	15.3% → 15.7%	18.4%Mar 2026	15.2%Jan 2026	2nd
Orvis	9.2% → 10.7%	11.8%Sep 2026	9.2%Jan 2026	6th → 3rd
Redington	11.3% → 10.7%	13.6%Mar 2026	10.7%Oct 2026	4th
Scott	13.9% → 10.7%	13.9%Nov 2025	9%May 2026	3rd → 5th
Echo	9.2% → 8.7%	9.6%Sep 2026	8.7%Oct 2026	5th → 6th
Winston	6.1% → 7%	7%Oct 2026	4.8%May 2026	7th
Thomas & Thomas	5% → 5.8%	6.2%Apr 2026	4.7%Jun 2026	8th
Hardy	4% → 4.6%	5%Jan 2026	3.9%Jun 2026	9th
G. Loomis	2.1% → 3.9%	3.9%Oct 2026	2.1%Nov 2025	11th → 10th
Douglas	2.7% → 3.1%	3.2%Jul 2026	2.6%Jun 2026	10th → 11th

Each finding as a sentence

Across the 12 months ending October 2026, Sage’s share of searches among fly rod brands worldwide decreased from 21% to 19.1%.
Across the 12 months ending October 2026, Orvis’ share of searches among fly rod brands worldwide increased from 9.2% to 10.7%.
Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide decreased from 11.3% to 10.7%.
Across the 12 months ending October 2026, Scott’s share of searches among fly rod brands worldwide decreased from 13.9% to 10.7%.
Across the 12 months ending October 2026, Echo’s share of searches among fly rod brands worldwide decreased from 9.2% to 8.7%.
Across the 12 months ending October 2026, Winston’s share of searches among fly rod brands worldwide increased from 6.1% to 7%.
Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide increased from 5% to 5.8%.
Across the 12 months ending October 2026, Hardy’s share of searches among fly rod brands worldwide increased from 4% to 4.6%.
Across the 12 months ending October 2026, G. Loomis’ share of searches among fly rod brands worldwide increased from 2.1% to 3.9%.
Across the 12 months ending October 2026, Sage’s share of searches among fly rod brands worldwide peaked at 21.6% in February 2026 and was lowest at 18% in September 2026.
Across the 12 months ending October 2026, Temple Fork Outfitters’ share of searches among fly rod brands worldwide peaked at 18.4% in March 2026 and was lowest at 15.2% in January 2026.
Across the 12 months ending October 2026, Orvis’ share of searches among fly rod brands worldwide peaked at 11.8% in September 2026 and was lowest at 9.2% in January 2026.
Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide peaked at 13.6% in March 2026 and was lowest at 10.7% in October 2026.
Across the 12 months ending October 2026, Scott’s share of searches among fly rod brands worldwide peaked at 13.9% in November 2025 and was lowest at 9% in May 2026.
Across the 12 months ending October 2026, Winston’s share of searches among fly rod brands worldwide peaked at 7% in October 2026 and was lowest at 4.8% in May 2026.
Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide peaked at 6.2% in April 2026 and was lowest at 4.7% in June 2026.
Across the 12 months ending October 2026, Hardy’s share of searches among fly rod brands worldwide peaked at 5% in January 2026 and was lowest at 3.9% in June 2026.
Across the 12 months ending October 2026, Orvis rose from 6th to 3rd among fly rod brands worldwide.
Across the 12 months ending October 2026, Scott fell from 3rd to 5th among fly rod brands worldwide.
Across the 12 months ending October 2026, Echo fell from 5th to 6th among fly rod brands worldwide.
Across the 12 months ending October 2026, G. Loomis rose from 11th to 10th among fly rod brands worldwide.
Across the 12 months ending October 2026, Douglas fell from 10th to 11th among fly rod brands worldwide.
Across the 12 months ending October 2026, Temple Fork Outfitters held steady: its share of searches among fly rod brands worldwide moved less than 0.5 percentage points.

How did search popularity change for fly rod brands worldwide in October 2026?

8 changes

In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches.
In October 2026, G. Loomis overtook Douglas to rank 10th among fly rod brands worldwide, with 3.9% of the searches.
In October 2026, Sage gained share of searches among fly rod brands worldwide, from 18% to 19.1%.
In October 2026, Winston gained share of searches among fly rod brands worldwide, from 6.4% to 7%.
In October 2026, Thomas & Thomas gained share of searches among fly rod brands worldwide, from 5.3% to 5.8%.
In October 2026, Temple Fork Outfitters lost share of searches among fly rod brands worldwide, from 17.5% to 15.7%.
In October 2026, Orvis lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%.
In October 2026, Redington lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%.

How are branded searches counted for fly rod brands?

13 search terms

Each brand's share of searches among fly rod brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.