Brandwave

How popular isOrion in search?

In August 2026, there were an estimated 2.4K branded searches for Orion worldwide which is down 17.2% over the last 11 months. Orion holds 1.7% estimated Share of Search among telescope brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Celestron34.5%
  2. Bresser28.2%
  3. Sky-Watcher23.1%
  4. Meade12.6%
  5. Orion1.7%
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Which telescope brands compete with Orion?

Orion against telescope brands worldwide, by month

Share of Search by month for Celestron, Bresser, Sky-Watcher, Meade, Orion. The figures are in the table below the chart.

View monthly share of search table
MonthCelestronBresserSky-WatcherMeadeOrion
Oct 202539.7%21.7%21.7%14.5%2.3%
Nov 202538.2%25.5%20.9%14%1.5%
Dec 202542.8%23.4%19.2%12.8%1.7%
Jan 202639.7%21.7%21.7%14.5%2.3%
Feb 202638.4%21.1%21.1%17.2%2.3%
Mar 202635.2%23.5%23.5%15.7%2.1%
Apr 202639.9%21.8%21.8%14.6%1.9%
May 202635.2%23.5%23.5%15.7%2.1%
Jun 202635.4%19.4%23.7%19.4%2.1%
Jul 202632.3%26.5%21.7%17.7%1.9%
Aug 202634.5%28.2%23.1%12.6%1.7%
Sep 2026—————

  1. 1.Celestron

    34.5%

    Held 1st. 49.5K estimated branded searches, +49.5% vs prior month. Share +2.1 points.

  2. 2.Bresser

    28.2%

    Held 2nd. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.7 points.

  3. 3.Sky-Watcher

    23.1%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.4 points.

  4. 4.Meade

    12.6%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -5.1 points.

  5. 5.Orion

    1.7%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.2 points.

Compare search popularity between Orion and its closest rivals

How has branded search demand for Orion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Orion worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Orion’s estimated Share of Search among telescope brands worldwide decreased from 2.3% to 1.7%.

How did search popularity change for telescope brands worldwide in August 2026?

  1. In August 2026, Celestron gained estimated Share of Search among telescope brands worldwide, from 32.3% to 34.5%.

  2. In August 2026, Bresser gained estimated Share of Search among telescope brands worldwide, from 26.5% to 28.2%.

  3. In August 2026, Sky-Watcher gained estimated Share of Search among telescope brands worldwide, from 21.7% to 23.1%.

  4. In August 2026, Meade lost estimated Share of Search among telescope brands worldwide, from 17.7% to 12.6%.

  5. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Orion compete?

Orion is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wealthtech6th of 60.36%Show ranking
Wealth management platforms5th of 50.56%Show ranking
Telescope brands5th of 51.7%Shown above

How is Orion measured?

Brandwave collects information about searches that people make online using Orion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • orion advisor

Do you work for Orion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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