Brandwave

How popular isCelestron in search?

In August 2026, there were an estimated 49.5K branded searches for Celestron worldwide which held steady over the last 11 months. Celestron holds 34.5% estimated Share of Search among telescope brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Celestron34.5%
  2. Bresser28.2%
  3. Sky-Watcher23.1%
  4. Meade12.6%
  5. Orion1.7%
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Which telescope brands compete with Celestron?

Celestron against telescope brands worldwide, by month

Share of Search by month for Celestron, Bresser, Sky-Watcher, Meade. The figures are in the table below the chart.

View monthly share of search table
MonthCelestronBresserSky-WatcherMeadeOrion
Oct 202539.7%21.7%21.7%14.5%2.3%
Nov 202538.2%25.5%20.9%14%1.5%
Dec 202542.8%23.4%19.2%12.8%1.7%
Jan 202639.7%21.7%21.7%14.5%2.3%
Feb 202638.4%21.1%21.1%17.2%2.3%
Mar 202635.2%23.5%23.5%15.7%2.1%
Apr 202639.9%21.8%21.8%14.6%1.9%
May 202635.2%23.5%23.5%15.7%2.1%
Jun 202635.4%19.4%23.7%19.4%2.1%
Jul 202632.3%26.5%21.7%17.7%1.9%
Aug 202634.5%28.2%23.1%12.6%1.7%
Sep 2026—————

  1. 1.Celestron

    34.5%

    Held 1st. 49.5K estimated branded searches, +49.5% vs prior month. Share +2.1 points.

  2. 2.Bresser

    28.2%

    Held 2nd. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.7 points.

  3. 3.Sky-Watcher

    23.1%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.4 points.

  4. 4.Meade

    12.6%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -5.1 points.

  5. 5.Orion

    1.7%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.2 points.

Compare search popularity between Celestron and its closest rivals

How has branded search demand for Celestron changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Celestron worldwide held steady at 49.5K.
  • Across the 11 months ending August 2026, Celestron’s estimated Share of Search among telescope brands worldwide decreased from 39.7% to 34.5%.
  • Across the 11 months ending August 2026, Celestron’s estimated Share of Search among telescope brands worldwide peaked at 42.8% in December 2025 and was lowest at 32.3% in July 2026.

How did search popularity change for telescope brands worldwide in August 2026?

  1. In August 2026, Celestron gained estimated Share of Search among telescope brands worldwide, from 32.3% to 34.5%.

  2. In August 2026, Bresser gained estimated Share of Search among telescope brands worldwide, from 26.5% to 28.2%.

  3. In August 2026, Sky-Watcher gained estimated Share of Search among telescope brands worldwide, from 21.7% to 23.1%.

  4. In August 2026, Meade lost estimated Share of Search among telescope brands worldwide, from 17.7% to 12.6%.

  5. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Celestron measured?

Brandwave collects information about searches that people make online using Celestron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • celestron

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How the Brand Demand Index is measured

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