How popular isOriginal Style in search?
In August 2026, there were an estimated 2.4K branded searches for Original Style worldwide which is down 17.2% over the last 11 months. Original Style holds 1.1% estimated Share of Search among tiles worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Topps Tiles76.6%
- Johnson Tiles15.4%
- Marazzi3.1%
- Porcelanosa2.5%
- Fired Earth1.3%
- Original Style1.1%
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Which tiles compete with Original Style?
Share of Search by month for Topps Tiles, Johnson Tiles, Marazzi, Porcelanosa, Original Style. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Johnson Tiles | Marazzi | Porcelanosa | Fired Earth | Original Style |
|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 15% | 3.7% | 3% | 2% | 1.3% |
| Nov 2025 | 75.7% | 15.2% | 3% | 2.5% | 2.5% | 1.1% |
| Dec 2025 | 69.8% | 21% | 4.2% | 2.8% | 1.2% | 1% |
| Jan 2026 | 75.8% | 15.2% | 3.7% | 3% | 1.3% | 0.87% |
| Feb 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| Mar 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Apr 2026 | 75.7% | 15.2% | 3.7% | 3% | 1.3% | 1.1% |
| May 2026 | 75.6% | 15.2% | 3.7% | 3% | 1.6% | 0.87% |
| Jun 2026 | 74.3% | 14.9% | 4.5% | 3.6% | 1.6% | 1% |
| Jul 2026 | 74.8% | 15% | 4.5% | 3% | 1.6% | 1.1% |
| Aug 2026 | 76.6% | 15.4% | 3.1% | 2.5% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 165K | +22.2% | +1.8 points | |
| 2, held 2nd | 15.4% | 33.1K | +22.1% | +0.3 points | |
| 3, held 3rd | 3.1% | 6.6K | -18.5% | -1.4 points | |
| 4, held 4th | 2.5% | 5.4K | 0% | -0.5 points | |
| 5, held 5th | 1.3% | 2.9K | 0% | -0.3 points | |
| 6, held 6th | 1.1% | 2.4K | +26.3% | +0.1 points |
76.6%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
15.4%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
3.Marazzi
3.1%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
2.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.3%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between Original Style and its closest rivals
- Original Style vs Topps Tiles: compare search popularity
- Original Style vs Johnson Tiles: compare search popularity
- Original Style vs Marazzi: compare search popularity
- Original Style vs Porcelanosa: compare search popularity
- Original Style vs Fired Earth: compare search popularity
- Compare Original Style with any brand
How has branded search demand for Original Style changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Original Style worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Original Style’s estimated Share of Search among tiles worldwide held steady, from 1.3% to 1.1%.
How did search popularity change for tiles worldwide in August 2026?
5 changes
In August 2026, Topps Tiles gained estimated Share of Search among tiles worldwide, from 74.8% to 76.6%.
In August 2026, Marazzi lost estimated Share of Search among tiles worldwide, from 4.5% to 3.1%.
Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Original Style worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Original Style measured?
Brandwave collects information about searches that people make online using Original Style’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- original style tiles
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Is Original Style your brand?
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