How popular isOriental Trading in search?
In September 2026, there were an estimated 550K branded searches for Oriental Trading worldwide which is down 18.3% over the last 12 months. Oriental Trading holds 24.2% estimated Share of Search among party supplies worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Party City43.9%
Hobbycraft29.8%
Oriental Trading24.2%
Baker Ross1.8%
Party Delights0.29%
Confetti0.03%
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Which party supplies compete with Oriental Trading?
Share of Search by month for Party City, Hobbycraft, Oriental Trading. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Hobbycraft | Oriental Trading | Baker Ross | Party Delights | Confetti |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 19.7% | 13.2% | 1.2% | 0.43% | 0.01% |
| Nov 2025 | 36.2% | 36.5% | 24.4% | 2.7% | 0.2% | 0.02% |
| Dec 2025 | 41.3% | 41.6% | 15.2% | 1.7% | 0.18% | 0.03% |
| Jan 2026 | 41% | 34.1% | 22.6% | 2% | 0.22% | 0.02% |
| Feb 2026 | 45.7% | 31.1% | 20.6% | 2.3% | 0.3% | 0.03% |
| Mar 2026 | 43.7% | 29.8% | 24.1% | 2.2% | 0.24% | 0.03% |
| Apr 2026 | 44.1% | 29.8% | 24.1% | 1.8% | 0.24% | 0.03% |
| May 2026 | 48.9% | 27.2% | 22% | 1.6% | 0.22% | 0.03% |
| Jun 2026 | 50.8% | 28.3% | 18.7% | 2.1% | 0.22% | 0.02% |
| Jul 2026 | 46.1% | 31.2% | 20.6% | 1.9% | 0.25% | 0.03% |
| Aug 2026 | 48% | 32.7% | 17.7% | 1.3% | 0.21% | 0.04% |
| Sep 2026 | 43.9% | 29.8% | 24.2% | 1.8% | 0.29% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 1M | 0% | -4.1 points | |
| 2, held 2nd | 29.8% | 680K | -0.22% | -2.9 points | |
| 3, held 3rd | 24.2% | 550K | +49.5% | +6.5 points | |
| 4, held 4th | 1.8% | 40.5K | +49.4% | +0.5 points | |
| 5, held 5th | 0.29% | 6.6K | +50% | +0.1 points | |
| 6, held 6th | 0.03% | 720 | -18.2% | 0 points |
43.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.1 points.
29.8%
Held 2nd. 680K estimated branded searches, -0.22% vs prior month. Share -2.9 points.
24.2%
Held 3rd. 550K estimated branded searches, +49.5% vs prior month. Share +6.5 points.
1.8%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.
0.29%
Held 5th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.
6.
Confetti0.03%
Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Oriental Trading and its closest rivals
- Oriental Trading vs Party City: compare search popularity
- Oriental Trading vs Hobbycraft: compare search popularity
- Oriental Trading vs Baker Ross: compare search popularity
- Oriental Trading vs Party Delights: compare search popularity
- Oriental Trading vs Confetti: compare search popularity
- Compare Oriental Trading with any brand
Every comparison with Oriental Trading
5 comparisons
How has branded search demand for Oriental Trading changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oriental Trading worldwide fell from 673K to 550K.
- Across the 12 months ending September 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide increased from 13.2% to 24.2%.
- Across the 12 months ending September 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide peaked at 24.4% in November 2025 and was lowest at 13.2% in October 2025.
How did search popularity change for party supplies worldwide in September 2026?
5 changes
In September 2026, Oriental Trading gained estimated Share of Search among party supplies worldwide, from 17.7% to 24.2%.
In September 2026, Party City lost estimated Share of Search among party supplies worldwide, from 48% to 43.9%.
In September 2026, Hobbycraft lost estimated Share of Search among party supplies worldwide, from 32.7% to 29.8%.
Estimated monthly branded searches for Party Delights worldwide fell 70.3% over 12 measured months, from 22.2K to 6.6K in September 2026.
Estimated monthly branded searches for Baker Ross worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How is Oriental Trading measured?
Brandwave collects information about searches that people make online using Oriental Trading’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oriental trading
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