Brandwave

How popular isOrbit in search?

In August 2026, there were an estimated 27.1K branded searches for Orbit worldwide which held steady over the last 11 months. Orbit holds 7.5% estimated Share of Search among sprinklers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena67.9%
  2. Rain Bird13.7%
  3. Hozelock9.1%
  4. Orbit7.5%
  5. Melnor1.5%
  6. Nelson0.36%
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Which sprinklers compete with Orbit?

Orbit against sprinklers worldwide, by month

Share of Search by month for Gardena, Rain Bird, Hozelock, Orbit. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaRain BirdHozelockOrbitMelnorNelson
Oct 202567.7%13.6%6.1%11.1%1.2%0.3%
Nov 202570.9%11.7%5.2%11.7%0.38%0.17%
Dec 202568.4%11.2%6.1%13.7%0.3%0.2%
Jan 202665.5%10.8%7.2%16.1%0.29%0.23%
Feb 202671.6%9.6%6.4%11.8%0.31%0.21%
Mar 202673.2%9.9%8.1%8.1%0.58%0.21%
Apr 202671.1%11.7%9.6%6.4%1%0.25%
May 202671.7%11.8%9.6%5.3%1.3%0.3%
Jun 202671.4%11.7%9.6%5.3%1.6%0.37%
Jul 202667.2%11%13.5%6%1.8%0.42%
Aug 202667.9%13.7%9.1%7.5%1.5%0.36%
Sep 2026——————

  1. 1.Gardena

    67.9%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +0.7 points.

  2. 2.Rain Bird

    13.7%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Hozelock

    9.1%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.4 points.

  4. 4.Orbit

    7.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Melnor

    1.5%

    Held 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  6. 6.Nelson

    0.36%

    Held 6th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.1 points.

Compare search popularity between Orbit and its closest rivals

How has branded search demand for Orbit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Orbit worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Orbit’s estimated Share of Search among sprinklers worldwide decreased from 11.1% to 7.5%.
  • Across the 11 months ending August 2026, Orbit’s estimated Share of Search among sprinklers worldwide peaked at 16.1% in January 2026 and was lowest at 5.3% in June 2026.
  • Across the 11 months ending August 2026, Orbit fell from 3rd to 4th among sprinklers worldwide.

How did search popularity change for sprinklers worldwide in August 2026?

  1. In August 2026, Rain Bird overtook Hozelock to rank 2nd among sprinklers worldwide, at 13.7%.

  2. In August 2026, Orbit gained estimated Share of Search among sprinklers worldwide, from 6% to 7.5%.

  3. In August 2026, Gardena gained estimated Share of Search among sprinklers worldwide, from 67.2% to 67.9%.

  4. In August 2026, Hozelock lost estimated Share of Search among sprinklers worldwide, from 13.5% to 9.1%.

  5. Estimated monthly branded searches for Melnor worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Nelson worldwide rose 80.6% over 11 measured months, from 720 to 1.3K in August 2026.

Where does Orbit compete?

Orbit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sprinkler timer brands4th of 67.4%Show ranking
Sprinklers4th of 67.5%Shown above
Chewing gum brands3rd of 613.9%Show ranking

How is Orbit measured?

Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • orbit gum

Do you work for Orbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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