How popular isOptum in search?
In August 2026, there were an estimated 450K branded searches for Optum worldwide which held steady over the last 11 months. Optum holds 81.9% estimated Share of Search among medical coding services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Optum81.9%
Access Healthcare13.5%
CorroHealth4%
GeBBS0.53%- Aviacode0.04%
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Which medical coding services compete with Optum?
Share of Search by month for Optum, Access Healthcare, CorroHealth. The figures are in the table below the chart.
View monthly share of search table
| Month | Optum | Access Healthcare | CorroHealth | GeBBS | Aviacode |
|---|---|---|---|---|---|
| Oct 2025 | 80.9% | 16.3% | 2.2% | 0.65% | 0.06% |
| Nov 2025 | 82.9% | 13.6% | 2.7% | 0.66% | 0.07% |
| Dec 2025 | 85.5% | 11.5% | 2.3% | 0.68% | 0.06% |
| Jan 2026 | 87.8% | 9.7% | 1.9% | 0.57% | 0.05% |
| Feb 2026 | 85.5% | 11.5% | 2.3% | 0.68% | 0.06% |
| Mar 2026 | 87.8% | 9.7% | 1.9% | 0.57% | 0.06% |
| Apr 2026 | 85.3% | 11.5% | 2.3% | 0.83% | 0.05% |
| May 2026 | 83.3% | 13.7% | 2.2% | 0.67% | 0.06% |
| Jun 2026 | 79.2% | 13% | 7.1% | 0.63% | 0.05% |
| Jul 2026 | 76.6% | 12.6% | 10.3% | 0.49% | 0.04% |
| Aug 2026 | 81.9% | 13.5% | 4% | 0.53% | 0.04% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.9% | 450K | 0% | +5.3 points | |
| 2, held 2nd | 13.5% | 74K | 0% | +0.9 points | |
| 3, held 3rd | 4% | 22.2K | -63.3% | -6.3 points | |
| 4, held 4th | 0.53% | 2.9K | 0% | 0 points | |
| 5, held 5th | 0.04% | 210 | -19.2% | 0 points |
1.
Optum81.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +5.3 points.
13.5%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
4%
Held 3rd. 22.2K estimated branded searches, -63.3% vs prior month. Share -6.3 points.
4.
GeBBS0.53%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.Aviacode
0.04%
Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Optum and its closest rivals
How has branded search demand for Optum changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Optum worldwide held steady at 450K.
- Across the 11 months ending August 2026, Optum’s estimated Share of Search among medical coding services worldwide increased from 80.9% to 81.9%.
- Across the 11 months ending August 2026, Optum’s estimated Share of Search among medical coding services worldwide peaked at 87.8% in January 2026 and was lowest at 76.6% in July 2026.
How did search popularity change for medical coding services worldwide in August 2026?
5 changes
In August 2026, Optum gained estimated Share of Search among medical coding services worldwide, from 76.6% to 81.9%.
In August 2026, Access Healthcare gained estimated Share of Search among medical coding services worldwide, from 12.6% to 13.5%.
In August 2026, CorroHealth lost estimated Share of Search among medical coding services worldwide, from 10.3% to 4%.
Estimated monthly branded searches for Aviacode worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
Estimated monthly branded searches for GeBBS worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Where does Optum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Healthcare analytics platforms | 2nd of 5 | 44% | Show ranking |
| Revenue cycle management platforms | 1st of 5 | 81% | Show ranking |
| Medical coding services | 1st of 5 | 81.9% | Shown above |
How is Optum measured?
Brandwave collects information about searches that people make online using Optum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optum
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