Brandwave

How popular isOptum in search?

In August 2026, there were an estimated 450K branded searches for Optum worldwide which held steady over the last 11 months. Optum holds 81% estimated Share of Search among revenue cycle management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optum81%
  2. Waystar13.3%
  3. R1 RCM4%
  4. Change Healthcare1.5%
  5. Conifer Health0.23%
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Which revenue cycle management platforms compete with Optum?

Optum against revenue cycle management platforms worldwide, by month

Share of Search by month for Optum, Waystar, R1 RCM. The figures are in the table below the chart.

View monthly share of search table
MonthOptumWaystarR1 RCMChange HealthcareConifer Health
Oct 202576.1%15.3%3.8%4.6%0.27%
Nov 202579%13%3.9%3.9%0.23%
Dec 202577.7%15.6%3.8%2.6%0.22%
Jan 202681%13.3%3.3%2.2%0.24%
Feb 202678.6%15.8%3.2%2.1%0.28%
Mar 202681.8%13.5%2.7%1.8%0.24%
Apr 202678.7%15.8%3.2%2.1%0.23%
May 202681.3%13.4%3.3%1.8%0.23%
Jun 202678.4%15.8%3.9%1.7%0.23%
Jul 202680.7%13.3%4%1.8%0.23%
Aug 202681%13.3%4%1.5%0.23%
Sep 2026—————

  1. 1.Optum

    81%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Waystar

    13.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.R1 RCM

    4%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Change Healthcare

    1.5%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Conifer Health

    0.23%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Optum and its closest rivals

How has branded search demand for Optum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optum worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Optum’s estimated Share of Search among revenue cycle management platforms worldwide increased from 76.1% to 81%.
  • Across the 11 months ending August 2026, Optum’s estimated Share of Search among revenue cycle management platforms worldwide peaked at 81.8% in March 2026 and was lowest at 76.1% in October 2025.

How did search popularity change for revenue cycle management platforms worldwide in August 2026?

  1. R1 RCM’s estimated Share of Search among revenue cycle management platforms worldwide has gained ground for 3 months in a row, from 3.3% to 4% in August 2026.

  2. Estimated monthly branded searches for Change Healthcare worldwide fell 70.1% over 11 measured months, from 27.1K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Conifer Health worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Waystar worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Optum compete?

Optum is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Healthcare analytics platforms2nd of 544%Show ranking
Revenue cycle management platforms1st of 581%Shown above
Medical coding services1st of 581.9%Show ranking

How is Optum measured?

Brandwave collects information about searches that people make online using Optum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optum

Do you work for Optum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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