Brandwave

Aviacode vs Optum:Which is searched more?

In August 2026, Optum had more branded searches than Aviacode among medical coding services worldwide. Optum was estimated to have 450K branded searches compared to Aviacode’s 210, and held an 81.9% Share of Search versus Aviacode’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among medical coding services worldwide in August 2026Which is more popular in search, Aviacode or Optum?
Aviacode0.04%210 searches
vs
Optum81.9%450K searches

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Which is more popular in search, Aviacode or Optum?

Compare the services that code clinical records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aviacode and Optum among medical coding services worldwide, by month

Share of Search by month for Optum, Aviacode. The figures are in the table below the chart.

View monthly share of search table
MonthOptumAviacode
Oct 202580.9%0.06%
Nov 202582.9%0.07%
Dec 202585.5%0.06%
Jan 202687.8%0.05%
Feb 202685.5%0.06%
Mar 202687.8%0.06%
Apr 202685.3%0.05%
May 202683.3%0.06%
Jun 202679.2%0.05%
Jul 202676.6%0.04%
Aug 202681.9%0.04%
Sep 2026——

How has the Aviacode and Optum comparison changed over the last 12 months?

  • Optum was ahead of Aviacode in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Aviacode’s estimated Share of Search among medical coding services worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 320 to 210.
  • Across the 11 months ending August 2026, Optum’s estimated Share of Search among medical coding services worldwide moved from 80.9% to 81.9%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for medical coding services worldwide in August 2026?

  1. In August 2026, Optum gained estimated Share of Search among medical coding services worldwide, from 76.6% to 81.9%.

  2. Estimated monthly branded searches for Aviacode worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aviacode’s and Optum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aviacode

1 branded search term

  • aviacode

Optum

1 branded search term

  • optum

How the Brand Demand Index is measured

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