Brandwave

How popular isOptum in search?

In August 2026, there were an estimated 450K branded searches for Optum worldwide which held steady over the last 11 months. Optum holds 44% estimated Share of Search among healthcare analytics platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Arcadia53.8%
  2. Optum44%
  3. Innovaccer1.8%
  4. Health Catalyst0.43%
  5. Dimensional Insight0.03%
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Where does Optum compete?

Optum is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Healthcare analytics platforms2nd of 544%Shown below
Revenue cycle management platforms1st of 581%Show ranking
Medical coding services1st of 581.9%Show ranking

Which healthcare analytics platforms compete with Optum?

Optum against healthcare analytics platforms worldwide, by month

Share of Search by month for Arcadia, Optum. The figures are in the table below the chart.

View monthly share of search table
MonthArcadiaOptumInnovaccerHealth CatalystDimensional Insight
Oct 202548.4%48.4%2.4%0.71%0.05%
Nov 202548.5%48.5%2.4%0.58%0.04%
Dec 202548.7%48.7%2%0.58%0.04%
Jan 202643.8%53.5%2.2%0.53%0.04%
Feb 202648.7%48.7%2%0.58%0.04%
Mar 202643.9%53.6%1.8%0.64%0.05%
Apr 202648.6%48.6%2%0.71%0.05%
May 202653.6%43.8%2.2%0.43%0.03%
Jun 202648.9%48.9%1.6%0.48%0.04%
Jul 202648.8%48.8%2%0.48%0.03%
Aug 202653.8%44%1.8%0.43%0.03%
Sep 2026—————

  1. 1.Arcadia

    53.8%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +5 points.

  2. 2.Optum

    44%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -4.8 points.

  3. 3.Innovaccer

    1.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Health Catalyst

    0.43%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dimensional Insight

    0.03%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Optum and its closest rivals

How has branded search demand for Optum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optum worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Optum’s estimated Share of Search among healthcare analytics platforms worldwide decreased from 48.4% to 44%.
  • Across the 11 months ending August 2026, Optum’s estimated Share of Search among healthcare analytics platforms worldwide peaked at 53.6% in March 2026 and was lowest at 43.8% in May 2026.

How did search popularity change for healthcare analytics platforms worldwide in August 2026?

  1. In August 2026, Arcadia gained estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 53.8%.

  2. In August 2026, Optum lost estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 44%.

  3. Estimated monthly branded searches for Dimensional Insight worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

  4. Estimated monthly branded searches for Health Catalyst worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Innovaccer worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Optum measured?

Brandwave collects information about searches that people make online using Optum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optum

Do you work for Optum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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