Innovaccer vs Optum:Which is more popular by branded search?
In August 2026, Optum had more branded searches than Innovaccer among healthcare analytics platforms worldwide. Optum was estimated to have 450K branded searches compared to Innovaccer’s 18.1K, and held a 44% Share of Search versus Innovaccer’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innovaccer or Optum?
Compare the platforms health providers analyse data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optum, Innovaccer. The figures are in the table below the chart.
View monthly share of search table
| Month | Arcadia | Optum | Innovaccer | Health Catalyst | Dimensional Insight |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 48.4% | 2.4% | 0.71% | 0.05% |
| Nov 2025 | 48.5% | 48.5% | 2.4% | 0.58% | 0.04% |
| Dec 2025 | 48.7% | 48.7% | 2% | 0.58% | 0.04% |
| Jan 2026 | 43.8% | 53.5% | 2.2% | 0.53% | 0.04% |
| Feb 2026 | 48.7% | 48.7% | 2% | 0.58% | 0.04% |
| Mar 2026 | 43.9% | 53.6% | 1.8% | 0.64% | 0.05% |
| Apr 2026 | 48.6% | 48.6% | 2% | 0.71% | 0.05% |
| May 2026 | 53.6% | 43.8% | 2.2% | 0.43% | 0.03% |
| Jun 2026 | 48.9% | 48.9% | 1.6% | 0.48% | 0.04% |
| Jul 2026 | 48.8% | 48.8% | 2% | 0.48% | 0.03% |
| Aug 2026 | 53.8% | 44% | 1.8% | 0.43% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Innovaccer and Optum comparison changed over the last 12 months?
3 findings
- Optum was ahead of Innovaccer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovaccer’s estimated Share of Search among healthcare analytics platforms worldwide moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Optum’s estimated Share of Search among healthcare analytics platforms worldwide moved from 48.4% to 44%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for healthcare analytics platforms worldwide in August 2026?
2 changes
In August 2026, Optum lost estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 44%.
Estimated monthly branded searches for Innovaccer worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Innovaccer’s and Optum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innovaccer
1 branded search term
- innovaccer
Optum
1 branded search term
- optum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.