How popular isObservable in search?
In August 2026, there were an estimated 49.5K branded searches for Observable worldwide which held steady over the last 11 months. Observable holds 32.5% estimated Share of Search among notebook platforms worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which notebook platforms compete with Observable?
Share of Search by month for Jupyter, Observable, Deepnote. The figures are in the table below the chart.
View monthly share of search table
| Month | Jupyter | Observable | Deepnote | Hex |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 20.8% | 9.3% | 0.67% |
| Nov 2025 | 67.9% | 20.4% | 11.2% | 0.54% |
| Dec 2025 | 66.1% | 24.4% | 8.9% | 0.6% |
| Jan 2026 | 59.9% | 32.8% | 6.6% | 0.71% |
| Feb 2026 | 68.2% | 25% | 6.1% | 0.66% |
| Mar 2026 | 67.2% | 24.6% | 7.4% | 0.8% |
| Apr 2026 | 67.3% | 24.7% | 7.4% | 0.65% |
| May 2026 | 63.5% | 28.6% | 7% | 0.92% |
| Jun 2026 | 59% | 32.3% | 7.9% | 0.85% |
| Jul 2026 | 63.5% | 28.4% | 6.9% | 1.1% |
| Aug 2026 | 59.4% | 32.5% | 6.5% | 1.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 90.5K | 0% | -4.1 points | |
| 2, held 2nd | 32.5% | 49.5K | +22.2% | +4.1 points | |
| 3, held 3rd | 6.5% | 9.9K | 0% | -0.4 points | |
| 4, held 4th | 1.6% | 2.4K | +50% | +0.5 points |
1.
Jupyter59.4%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.1 points.
32.5%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.
3.
Deepnote6.5%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Hex1.6%
Held 4th. 2.4K estimated branded searches, +50% vs prior month. Share +0.5 points.
Compare search popularity between Observable and its closest rivals
How has branded search demand for Observable changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Observable worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide increased from 20.8% to 32.5%.
- Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide peaked at 32.8% in January 2026 and was lowest at 20.4% in November 2025.
How did search popularity change for notebook platforms worldwide in August 2026?
4 changes
In August 2026, Observable gained estimated Share of Search among notebook platforms worldwide, from 28.4% to 32.5%.
In August 2026, Jupyter lost estimated Share of Search among notebook platforms worldwide, from 63.5% to 59.4%.
Estimated monthly branded searches for Hex worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
Estimated monthly branded searches for Deepnote worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.
How is Observable measured?
Brandwave collects information about searches that people make online using Observable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- observable
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Is Observable your brand?
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