JupyterLab vs Observable:Which is searched more?
In September 2026, JupyterLab had more branded searches than Observable among notebook platforms worldwide. JupyterLab had about 600,000 branded searches, while Observable had 18,100. JupyterLab made up 8.2% of all notebook platform searches we track, and Observable accounted for 0.25%. These are worldwide searches for English-language branded terms.
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Is JupyterLab or Observable more popular in search?
Compare the platforms used for data notebooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for JupyterLab, Observable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Colab | JupyterLab | Evernote | Jupyter | Microsoft OneNote | Observable | Deepnote | Hex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 11.4% | 5.7% | 2.6% | 2.1% | 0.34% | 0.34% | 0.04% |
| Nov 2025 | 79.4% | 9.5% | 5.8% | 2.6% | 1.7% | 0.35% | 0.43% | 0.06% |
| Dec 2025 | 79.6% | 9.5% | 5.9% | 2.1% | 2.1% | 0.35% | 0.29% | 0.06% |
| Jan 2026 | 75.9% | 11.1% | 6.8% | 2.5% | 2.5% | 0.75% | 0.27% | 0.05% |
| Feb 2026 | 80.6% | 9.7% | 4.9% | 2.2% | 2.2% | 0.24% | 0.2% | 0.05% |
| Mar 2026 | 80.6% | 9.7% | 4.9% | 2.2% | 2.2% | 0.29% | 0.24% | 0.04% |
| Apr 2026 | 82.2% | 8.2% | 5% | 2.2% | 1.8% | 0.3% | 0.24% | 0.03% |
| May 2026 | 79.7% | 9.6% | 5.9% | 2.1% | 2.1% | 0.29% | 0.24% | 0.04% |
| Jun 2026 | 82.4% | 8.2% | 5% | 1.8% | 1.8% | 0.45% | 0.24% | 0.05% |
| Jul 2026 | 81.4% | 9.6% | 4.9% | 1.8% | 1.8% | 0.29% | 0.2% | 0.05% |
| Aug 2026 | 83.7% | 8.2% | 4.1% | 1.5% | 1.8% | 0.37% | 0.17% | 0.05% |
| Sep 2026 | 84.2% | 8.2% | 3.4% | 1.9% | 1.9% | 0.25% | 0.17% | 0.04% |
How has the JupyterLab and Observable comparison changed over the last 12 months?
3 findings
- JupyterLab was ahead of Observable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JupyterLab’s share of searches among notebook platforms worldwide moved from 11.4% to 8.2%, and its estimated monthly branded searches moved from 734K to 600K.
- Across the 12 months ending September 2026, Observable’s share of searches among notebook platforms worldwide moved from 0.34% to 0.25%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for notebook platforms worldwide in September 2026?
2 changes

Estimated monthly branded searches for Observable worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Estimated monthly branded searches for JupyterLab worldwide fell 18.3% over 12 measured months, from 734K to 600K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using JupyterLab’s and Observable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JupyterLab
3 branded search terms
- jupyter lab
- jupyter notebook
- jupyterlab
Observable
1 branded search term
- observable
Other head-to-heads among notebook platforms

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