Brandwave

JupyterLab vs Observable:Which is searched more?

In September 2026, JupyterLab had more branded searches than Observable among notebook platforms worldwide. JupyterLab had about 600,000 branded searches, while Observable had 18,100. JupyterLab made up 8.2% of all notebook platform searches we track, and Observable accounted for 0.25%. These are worldwide searches for English-language branded terms.

Share of searches among notebook platforms worldwide in September 2026Is JupyterLab or Observable more popular in search?
JupyterLab8.2%600K searches
vs
Observable0.25%18.1K searches

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Is JupyterLab or Observable more popular in search?

Compare the platforms used for data notebooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JupyterLab and Observable among notebook platforms worldwide, by month

Share of searches by month for JupyterLab, Observable. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ColabJupyterLabEvernoteJupyterMicrosoft OneNoteObservableDeepnoteHex
Oct 202577.5%11.4%5.7%2.6%2.1%0.34%0.34%0.04%
Nov 202579.4%9.5%5.8%2.6%1.7%0.35%0.43%0.06%
Dec 202579.6%9.5%5.9%2.1%2.1%0.35%0.29%0.06%
Jan 202675.9%11.1%6.8%2.5%2.5%0.75%0.27%0.05%
Feb 202680.6%9.7%4.9%2.2%2.2%0.24%0.2%0.05%
Mar 202680.6%9.7%4.9%2.2%2.2%0.29%0.24%0.04%
Apr 202682.2%8.2%5%2.2%1.8%0.3%0.24%0.03%
May 202679.7%9.6%5.9%2.1%2.1%0.29%0.24%0.04%
Jun 202682.4%8.2%5%1.8%1.8%0.45%0.24%0.05%
Jul 202681.4%9.6%4.9%1.8%1.8%0.29%0.2%0.05%
Aug 202683.7%8.2%4.1%1.5%1.8%0.37%0.17%0.05%
Sep 202684.2%8.2%3.4%1.9%1.9%0.25%0.17%0.04%

How has the JupyterLab and Observable comparison changed over the last 12 months?

3 findings
  • JupyterLab was ahead of Observable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JupyterLab’s share of searches among notebook platforms worldwide moved from 11.4% to 8.2%, and its estimated monthly branded searches moved from 734K to 600K.
  • Across the 12 months ending September 2026, Observable’s share of searches among notebook platforms worldwide moved from 0.34% to 0.25%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for notebook platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Observable worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for JupyterLab worldwide fell 18.3% over 12 measured months, from 734K to 600K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using JupyterLab’s and Observable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JupyterLab

3 branded search terms

  • jupyter lab
  • jupyter notebook
  • jupyterlab

Observable

1 branded search term

  • observable

How the Brand Demand Index is measured

Other head-to-heads among notebook platforms

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