Brandwave

Deepnote vs Observable:Which is more popular by branded search?

In August 2026, Observable had more branded searches than Deepnote among notebook platforms worldwide. Observable was estimated to have 49.5K branded searches compared to Deepnote’s 9.9K, and held a 32.5% Share of Search versus Deepnote’s 6.5%. These are worldwide searches for English-language branded terms.

Share of Search among notebook platforms worldwide in August 2026Which is more popular in search, Deepnote or Observable?
Deepnote6.5%9.9K searches
vs
Observable32.5%49.5K searches

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Which is more popular in search, Deepnote or Observable?

Compare the platforms used for data notebooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Deepnote and Observable among notebook platforms worldwide, by month

Share of Search by month for Observable, Deepnote. The figures are in the table below the chart.

View monthly share of search table
MonthJupyterObservableDeepnoteHex
Oct 202569.2%20.8%9.3%0.67%
Nov 202567.9%20.4%11.2%0.54%
Dec 202566.1%24.4%8.9%0.6%
Jan 202659.9%32.8%6.6%0.71%
Feb 202668.2%25%6.1%0.66%
Mar 202667.2%24.6%7.4%0.8%
Apr 202667.3%24.7%7.4%0.65%
May 202663.5%28.6%7%0.92%
Jun 202659%32.3%7.9%0.85%
Jul 202663.5%28.4%6.9%1.1%
Aug 202659.4%32.5%6.5%1.6%
Sep 2026————

How has the Deepnote and Observable comparison changed over the last 12 months?

  • Observable was ahead of Deepnote in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Deepnote’s estimated Share of Search among notebook platforms worldwide moved from 9.3% to 6.5%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
  • Across the 11 months ending August 2026, Observable’s estimated Share of Search among notebook platforms worldwide moved from 20.8% to 32.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for notebook platforms worldwide in August 2026?

  1. In August 2026, Observable gained estimated Share of Search among notebook platforms worldwide, from 28.4% to 32.5%.

  2. Estimated monthly branded searches for Deepnote worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Deepnote’s and Observable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deepnote

1 branded search term

  • deepnote

Observable

1 branded search term

  • observable

How the Brand Demand Index is measured

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