How popular isNormative in search?
In August 2026, there were an estimated 40.5K branded searches for Normative worldwide which is down 18.2% over the last 11 months. Normative holds 26.8% estimated Share of Search among carbon accounting platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which carbon accounting platforms compete with Normative?
Share of Search by month for Plan A, Normative, Greenly, Persefoni. The figures are in the table below the chart.
View monthly share of search table
| Month | Plan A | Normative | Greenly | Persefoni | Watershed |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 29.8% | 16.3% | 4% | 0.23% |
| Nov 2025 | 45.1% | 33% | 18.1% | 3.6% | 0.21% |
| Dec 2025 | 49.7% | 29.8% | 16.3% | 4% | 0.19% |
| Jan 2026 | 39.6% | 44.3% | 13.3% | 2.6% | 0.19% |
| Feb 2026 | 47.2% | 31.7% | 17.4% | 3.5% | 0.21% |
| Mar 2026 | 54.6% | 27.3% | 14.9% | 3% | 0.18% |
| Apr 2026 | 50.1% | 30% | 16.4% | 3.3% | 0.19% |
| May 2026 | 53% | 26% | 17.4% | 3.5% | 0.21% |
| Jun 2026 | 53.7% | 23.2% | 19% | 3.8% | 0.22% |
| Jul 2026 | 58.2% | 20.6% | 16.9% | 4.1% | 0.3% |
| Aug 2026 | 54.7% | 26.8% | 14.7% | 3.6% | 0.21% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 82.6K | +7.8% | -3.5 points | |
| 2, held 2nd | 26.8% | 40.5K | +49.4% | +6.2 points | |
| 3, held 3rd | 14.7% | 22.2K | 0% | -2.2 points | |
| 4, held 4th | 3.6% | 5.4K | 0% | -0.5 points | |
| 5, held 5th | 0.21% | 320 | -17.9% | -0.1 points |
1.
Plan A54.7%
Held 1st. 82.6K estimated branded searches, +7.8% vs prior month. Share -3.5 points.
26.8%
Held 2nd. 40.5K estimated branded searches, +49.4% vs prior month. Share +6.2 points.
3.
Greenly
14.7%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.6%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
0.21%
Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.
Compare search popularity between Normative and its closest rivals
Every comparison with Normative
4 comparisons
How has branded search demand for Normative changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Normative worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide decreased from 29.8% to 26.8%.
- Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide peaked at 44.3% in January 2026 and was lowest at 20.6% in July 2026.
How did search popularity change for carbon accounting platforms worldwide in August 2026?
5 changes
In August 2026, Normative gained estimated Share of Search among carbon accounting platforms worldwide, from 20.6% to 26.8%.
In August 2026, Plan A lost estimated Share of Search among carbon accounting platforms worldwide, from 58.2% to 54.7%.
In August 2026, Greenly lost estimated Share of Search among carbon accounting platforms worldwide, from 16.9% to 14.7%.
In August 2026, Persefoni lost estimated Share of Search among carbon accounting platforms worldwide, from 4.1% to 3.6%.
Estimated monthly branded searches for Watershed worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How is Normative measured?
Brandwave collects information about searches that people make online using Normative’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- normative
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