Normative vs Plan A:Which is more popular by branded search?
In August 2026, Normative had more branded searches than Plan A among carbon accounting platforms worldwide. Normative was estimated to have 40.5K branded searches compared to Plan A’s 33.1K, and held a 39.9% Share of Search versus Plan A’s 32.6%. These are worldwide searches for English-language branded terms.
Follow Normative vs Plan A and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Normative or Plan A?
Compare the platforms businesses measure emissions with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Normative, Plan A. The figures are in the table below the chart.
View monthly share of search table
| Month | Normative | Plan A | Greenly | Persefoni | Watershed |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.4% | 23.2% | 5.7% | 0.33% |
| Nov 2025 | 45.2% | 24.8% | 24.8% | 4.9% | 0.29% |
| Dec 2025 | 42.4% | 28.4% | 23.3% | 5.7% | 0.27% |
| Jan 2026 | 55.2% | 24.7% | 16.5% | 3.3% | 0.24% |
| Feb 2026 | 42.9% | 28.7% | 23.5% | 4.7% | 0.28% |
| Mar 2026 | 37.6% | 37.6% | 20.6% | 4.1% | 0.24% |
| Apr 2026 | 42.9% | 28.7% | 23.5% | 4.7% | 0.28% |
| May 2026 | 38.1% | 31.1% | 25.5% | 5.1% | 0.3% |
| Jun 2026 | 35.6% | 29.1% | 29.1% | 5.8% | 0.34% |
| Jul 2026 | 33% | 33% | 27% | 6.6% | 0.47% |
| Aug 2026 | 39.9% | 32.6% | 21.9% | 5.3% | 0.32% |
| Sep 2026 | — | — | — | — | — |
How has the Normative and Plan A comparison changed over the last 12 months?
3 findings
- Normative was ahead of Plan A in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide moved from 42.4% to 39.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Plan A’s estimated Share of Search among carbon accounting platforms worldwide moved from 28.4% to 32.6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for carbon accounting platforms worldwide in August 2026?
1 change
In August 2026, Normative gained estimated Share of Search among carbon accounting platforms worldwide, from 33% to 39.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Normative’s and Plan A’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.