Brandwave

How popular isNormative in search?

In August 2026, there were an estimated 40.5K branded searches for Normative worldwide which is down 18.2% over the last 11 months. Normative holds 39.9% estimated Share of Search among carbon accounting platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Normative39.9%
  2. Plan A32.6%
  3. Greenly21.9%
  4. Persefoni5.3%
  5. Watershed0.32%
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Which carbon accounting platforms compete with Normative?

Normative against carbon accounting platforms worldwide, by month

Share of Search by month for Normative, Plan A, Greenly, Persefoni. The figures are in the table below the chart.

View monthly share of search table
MonthNormativePlan AGreenlyPersefoniWatershed
Oct 202542.4%28.4%23.2%5.7%0.33%
Nov 202545.2%24.8%24.8%4.9%0.29%
Dec 202542.4%28.4%23.3%5.7%0.27%
Jan 202655.2%24.7%16.5%3.3%0.24%
Feb 202642.9%28.7%23.5%4.7%0.28%
Mar 202637.6%37.6%20.6%4.1%0.24%
Apr 202642.9%28.7%23.5%4.7%0.28%
May 202638.1%31.1%25.5%5.1%0.3%
Jun 202635.6%29.1%29.1%5.8%0.34%
Jul 202633%33%27%6.6%0.47%
Aug 202639.9%32.6%21.9%5.3%0.32%
Sep 2026—————

  1. 1.Normative

    39.9%

    Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +6.9 points.

  2. 2.Plan A

    32.6%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.4 points.

  3. 3.Greenly

    21.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -5.1 points.

  4. 4.Persefoni

    5.3%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Watershed

    0.32%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.2 points.

Compare search popularity between Normative and its closest rivals

How has branded search demand for Normative changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Normative worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide decreased from 42.4% to 39.9%.
  • Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide peaked at 55.2% in January 2026 and was lowest at 33% in July 2026.

How did search popularity change for carbon accounting platforms worldwide in August 2026?

  1. In August 2026, Normative gained estimated Share of Search among carbon accounting platforms worldwide, from 33% to 39.9%.

  2. In August 2026, Greenly lost estimated Share of Search among carbon accounting platforms worldwide, from 27% to 21.9%.

  3. In August 2026, Persefoni lost estimated Share of Search among carbon accounting platforms worldwide, from 6.6% to 5.3%.

  4. Estimated monthly branded searches for Watershed worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Normative measured?

Brandwave collects information about searches that people make online using Normative’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • normative

Do you work for Normative? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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