Carbon accounting platforms:Which are searched most?
In August 2026, Plan A was the most searched among carbon accounting platforms worldwide, with an estimated 82.6K branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms businesses measure emissions with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plan A, Normative, Greenly, Persefoni. The figures are in the table below the chart.
View monthly share of search table
| Month | Plan A | Normative | Greenly | Persefoni | Watershed |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 29.8% | 16.3% | 4% | 0.23% |
| Nov 2025 | 45.1% | 33% | 18.1% | 3.6% | 0.21% |
| Dec 2025 | 49.7% | 29.8% | 16.3% | 4% | 0.19% |
| Jan 2026 | 39.6% | 44.3% | 13.3% | 2.6% | 0.19% |
| Feb 2026 | 47.2% | 31.7% | 17.4% | 3.5% | 0.21% |
| Mar 2026 | 54.6% | 27.3% | 14.9% | 3% | 0.18% |
| Apr 2026 | 50.1% | 30% | 16.4% | 3.3% | 0.19% |
| May 2026 | 53% | 26% | 17.4% | 3.5% | 0.21% |
| Jun 2026 | 53.7% | 23.2% | 19% | 3.8% | 0.22% |
| Jul 2026 | 58.2% | 20.6% | 16.9% | 4.1% | 0.3% |
| Aug 2026 | 54.7% | 26.8% | 14.7% | 3.6% | 0.21% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 82.6K | +7.8% | -3.5 points | |
| 2, held 2nd | 26.8% | 40.5K | +49.4% | +6.2 points | |
| 3, held 3rd | 14.7% | 22.2K | 0% | -2.2 points | |
| 4, held 4th | 3.6% | 5.4K | 0% | -0.5 points | |
| 5, held 5th | 0.21% | 320 | -17.9% | -0.1 points |
1.
Plan A54.7%
Held 1st. 82.6K estimated branded searches, +7.8% vs prior month. Share -3.5 points.
26.8%
Held 2nd. 40.5K estimated branded searches, +49.4% vs prior month. Share +6.2 points.
3.
Greenly
14.7%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.6%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
0.21%
Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Plan A vs Normative: compare search popularity
Plan A vs Persefoni: compare search popularity- Normative vs Persefoni: compare search popularity
- Greenly vs Persefoni: compare search popularity
- Compare any of these brands
Which brand is most popular in search among carbon accounting platforms worldwide?
5 brands
In August 2026, Plan A was the most searched among carbon accounting platforms worldwide, with an estimated 82.6K branded searches and 54.7% estimated Share of Search within this set. Normative is in 2nd place, 27.9 percentage points behind at 26.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Plan A | 49.7% → 54.7% | 58.2%Jul 2026 | 39.6%Jan 2026 | 1st |
| Normative | 29.8% → 26.8% | 44.3%Jan 2026 | 20.6%Jul 2026 | 2nd |
| Greenly | 16.3% → 14.7% | 19%Jun 2026 | 13.3%Jan 2026 | 3rd |
| Persefoni | 4% → 3.6% | 4.1%Jul 2026 | 2.6%Jan 2026 | 4th |
 Watershed | 0.23% → 0.21% | 0.3%Jul 2026 | 0.18%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Plan A’s estimated Share of Search among carbon accounting platforms worldwide increased from 49.7% to 54.7%.
- Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide decreased from 29.8% to 26.8%.
- Across the 11 months ending August 2026, Greenly’s estimated Share of Search among carbon accounting platforms worldwide decreased from 16.3% to 14.7%.
- Across the 11 months ending August 2026, Plan A’s estimated Share of Search among carbon accounting platforms worldwide peaked at 58.2% in July 2026 and was lowest at 39.6% in January 2026.
- Across the 11 months ending August 2026, Normative’s estimated Share of Search among carbon accounting platforms worldwide peaked at 44.3% in January 2026 and was lowest at 20.6% in July 2026.
- Across the 11 months ending August 2026, Greenly’s estimated Share of Search among carbon accounting platforms worldwide peaked at 19% in June 2026 and was lowest at 13.3% in January 2026.
- Across the 11 months ending August 2026, Persefoni’s estimated Share of Search among carbon accounting platforms worldwide peaked at 4.1% in July 2026 and was lowest at 2.6% in January 2026.
- Across the 11 months ending August 2026, Persefoni and Watershed held steady: their estimated Share of Search among carbon accounting platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for carbon accounting platforms worldwide in August 2026?
5 changes
In August 2026, Normative gained estimated Share of Search among carbon accounting platforms worldwide, from 20.6% to 26.8%.
In August 2026, Plan A lost estimated Share of Search among carbon accounting platforms worldwide, from 58.2% to 54.7%.
In August 2026, Greenly lost estimated Share of Search among carbon accounting platforms worldwide, from 16.9% to 14.7%.
In August 2026, Persefoni lost estimated Share of Search among carbon accounting platforms worldwide, from 4.1% to 3.6%.
Estimated monthly branded searches for Watershed worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
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